Manchester City FC announces new partnership with cashless experience experts, tappit
The UK Premier League leader, Manchester City FC, announced on Thursday a new partnership with ‘cashless experience experts’ tappit.
Tappit provides a digital alternative to cash payments at sporting, festival, and entertainment events. Users of the service are provided with electronic wristbands that can be charged up with money and then used throughout tappit events. The company claims switching to cashless events leads to ‘shorter queues’, 80% faster transactions, and in-depth insights into customer spending habits.
Mark Gullickson, Event Manager at Last Stand Football Fan Park in Dubai, stated: “going cashless with tappit increased my sales, minimised the hassle of reconciliation and helped us make the most of our inventory”. The Head of Commercial for Birmingham CIty FC, Ian Dutton, also said: “tappit’s cashless product will dramatically enhance the club’s operational efficiency and our supporters’ overall matchday experience”.
Tappit claims going cashless can increase revenue at events by up to 22%.
Manchester City FC “will work with tappit to offer a variety of added-value features for fans, with tappit’s worldwide footprint meaning the Club’s global fanbase will also benefit from this new partnership during live experiences throughout the season”.
While, football news site Soccerex reports “the current partnership will not see the club’s Etihad Stadium go cashless,” events in the UK and Asia, such as live screenings, mass participations, and fan park initiatives will use the service.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “Manchester City is excited to be entering this partnership with tappit, whose cashless technology has proven popular at many live events. The partnership comes at a time where football and technology are more closely linked than ever before – working with tappit will certainly help us utilise this”.
Tappit also provides its cashless experience services to Bestival, Gypsy Lands Festival, the Abu Dhabi HSBC Golf Championship, Komune Bali in conjunction with World Surf League, and Creamfields Hong Kong.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”