A roundup of Middle East and Africa’s tablet market
In the face of larger-screen-size smartphones, the Middle East and African tablet market is starting to decline. According to the latest Middle East and Africa Quarterly Tablet Tracker from the International Data Corporation, tablet shipments in the MEA dropped by 10.1 percent in the third quarter of the year.
"Smartphones with large screen sizes meet most needs of today's consumers, who are slowly moving their tasks to these devices," says Fouad Rafiq Charakla, senior research manager for client devices at IDC MEA. "The continuation of low crude oil prices in the Middle East and currency shortages in several African countries are compounding the problem, eventually leading to weaker consumer sentiment."
Samsung was the most popular tablet on the market in the third quarter of 2016, with a 17.6 percent share, despite having a 34.3 percent year-on-year decline in shipments. Lenovo came up just behind with a 13.5 percent share and Huawei in third place after increasing its focus on tablets in the region.
"Demand for tablets in MEA is primarily being driven by entry-level slate models," says Nakul Dogra, senior research analyst for client devices at IDC MEA. "This category offers quite low margins, so the focus on tablets from the supply side is also declining. Many vendors have cut their tablet lineups accordingly, and there don't appear to be any exciting or innovative developments on the immediate horizon to spur purchases in the tablet space."
IDC has predicted a downfall in tablet sales for 2016 overall, with 14.49 million units now expected to be shipped for the year. The previous forecast was 15.07 million units. This drop represents a year-on-year decline of 7.5 percent.
Detachable tablets are expected to be the most successful products, with shipments expected to grow at around 147.9 percent year-on-year in 2016, driven by an increasing demand from consumers and the education sector.
The International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. IDC has 1,100 analysts worldwide and offers global, regional and local expertise on technology and industry trends in over 110 countries.
Photo credit: John Baer
Grupo Espinosa: 70 years of constant evolution
Founded in 1952, Grupo Espinosa has been relentlessly supporting the publishing industry with producing more than 100 million copies every year – whether its books, magazines, catalogues or single-order custom prints. No project is big or small for Grupo Espinosa, as the facility can scale up on demand and their turnaround times are highly competitive. Grupo Espinosa works with on-demand digital press or offset press, in paperback with glued softcover binding, PUR softcover binding, stitched paperback binding, binder’s board, hardcover, saddle stitched, Spiral or Wire-O. Equipped with the experience needed for a product to leave the plant ready for distribution, Grupo Espinosa delivers anywhere inside or outside Mexico. Traditionally starting off as a black and white printing press, Grupo Espinosa has experienced transformation first hand – from colour to digital offset printing. Currently, Grupo Espinosa is also looking at making capital investments into audio books to match with the increasing demand.
So how did a seemingly local operation in Latin America become a world-renowned printing facility trusted by hundreds of clients? As Rogelio Tirado, CFO of Grupo Espinosa for the last six years says “It all comes down to our market experience and our dedication to quality”. With nearly 70 years behind them, and located in Mexico City, Grupo Espinosa has two major locations – one spanning 75,000 square metres and the other about 45,000 square metres. Both locations are controlled by a single ERP (Enterprise Resource Planning) system ensuring speed, consistency and quality of work. Tirado says this isn’t their only competitive advantage. He adds “Our competitive advantage is the relationship we have with customers and the trust they put in us with their intellectual property”. Speaking of trust, global publishing giant Macmillan Education exclusively partners with Grupo Espinosa for their Latin America operations, as part of Macmillan’s decentralized hub strategy. Having a facility that offered the full spectrum of service – from storing digital content to printing and distributing – was one of the major requirements for Macmillan, and Grupo Espinosa was recognized as the leading printing hub for providing this 360 infrastructure. Another factor that has led to success for Grupo Espinosa is the absolute focus on quality and time. The staff are committed to providing the best quality in the best possible time, without causing wastage of resources. Sustainability is a huge factor playing into Grupo Espinosa’s operations, and they’ve created a healthy environment with the sustainable use of paper and energy resources as well as keeping their employees – most of them associated with the organisation for over 10 years – happy. He adds, “In order to be truly successful, you need to be good to the environment, employees, suppliers, and your customers. But most importantly, you need to be sustainable, you need to have proper working conditions, pay proper salaries, proper prices for paper, source the paper from sustainable sources, pay your taxes, basically be a good global corporate citizen and that's probably one of the biggest achievements that we have.”