Samsung: Death of 9 to 5 Working Hours Gives Rise to Hired Hackers
Work-life blend is overtaking work-life balance amongst European office workers, according to a new study involving 4,500 by Samsung Electronics.
The People-Inspired Security report reveals new skills that are enabling people to intertwine their work and personal lives, and the technology they use for each, to the advantage of themselves and their employers.
The extent to which workers will go to achieve this raises important security issues for European businesses to address, such as the rise of ‘hired hackers’.
Three quarters of the workers involved in Samsung’s research are work-life blending by doing personal tasks in work time (75 percent) and work tasks in their personal time (77 percent).
Nearly four in every ten (38 percent) say this helps them get more work done in the same amount of time. Almost one third (32 percent) believe it helps them manage their personal tasks better, and the same proportion say it makes them less stressed.
The study also uncovers ‘hired hackers’: increasingly empowered and tech-savvy EU workers who use the technology of their choice to get the job done, regardless of work restrictions.
More than a quarter (26 percent) of all respondents have used their own technology to get around company-imposed obstacles to doing work (e.g. by using personal smartphones to access websites, such as file-sharing site Dropbox that may be blocked on work-owned devices).
Over one third (36 percent) of Millennials, aged 18 to 34, are hired hackers – the highest proportion of any age group in the study, with Italians most likely to be hired hackers (34 percent), and office workers in Belgium and The Netherlands the least likely (19 percent).
The research also indicates that there is considerable confusion amongst European office workers around what to do regarding mobile devices and IT security. For example:
Almost three in ten (29 percent) of all respondents use their personal devices in the office for work purposes despite not knowing, or caring, whether they are actually allowed to, and Spanish workers are most likely to use personal devices in this way (39 percent).
More than half (55 percent) of all respondents don’t know if their company has a mobile security policy, or if they do either are unaware of its contents or actively ignore it.
For a full breakdown of the research, download the whitepaper from Samsung.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”