
Scott Birch
Chief Content Officer

Creative media professional with 30 years of diverse international experience in Europe, the Middle East and Asia. Scott has edited daily, weekly, monthly and annual print titles, ranging from daily newspapers to glossy celebrity magazines, niche B2B magazines and luxury lifestyle publications.
An early adopter of digital – creating web content since 1996 – Scott has also created digital app magazines, smartphone apps and overseen online strategy and social strategy. He has also worked in television, both behind and in front of the camera, and in public relations roles – providing creative content and reputation management.
Articles by Scott Birch
The United Arab Emirates (UAE) is Renowned for Some of the Most Iconic Luxury Hotels and Resorts. Here are the Best from all Seven Emirates of the UAE
The concept of shareholder value is changing, but with IPOs in the Middle East soaring, how can CEOs meet stakeholder expectations and deliver?
The MARAFY mixed-use development in Jeddah being built by Saudi real estate developer ROSHN will be built around 11km manmade canal, and home to 130,000
Aramco oil company story set for Hollywood treatment as Saudi Arabia aims to attract film production with world-class facilities at NEOM and incentives
Company Reports by Scott Birch
Mansour Al Blooshi, Head of Procurement at Abu Dhabi’s Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), on delivering AI’s future talent
The finance industry is catching on to Saphyre’s secret sauce and realising the opportunity to gain competitive advantage with AI-powered trading tools
Manu Gopinath, Chief Operating Officer at UST, on building success based on core values of humility, humanity, and integrity
Inge Huijbrechts, Global Senior Vice President Sustainability, Security and Corporate Communications, Radisson Hotel Group, looks to a bright future