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Scott Birch

Chief Content Officer

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Creative media professional with 30 years of diverse international experience in Europe, the Middle East and Asia. Scott has edited daily, weekly, monthly and annual print titles, ranging from daily newspapers to glossy celebrity magazines, niche B2B magazines and luxury lifestyle publications.

An early adopter of digital – creating web content since 1996 – Scott has also created digital app magazines, smartphone apps and overseen online strategy and social strategy. He has also worked in television, both behind and in front of the camera, and in public relations roles – providing creative content and reputation management.

Articles by Scott Birch

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Top 10: Luxury Hotels & Resorts in the UAE's 7 Emirates

The United Arab Emirates (UAE) is Renowned for Some of the Most Iconic Luxury Hotels and Resorts. Here are the Best from all Seven Emirates of the UAE

The importance of shareholder value as regional IPOs boom

The concept of shareholder value is changing, but with IPOs in the Middle East soaring, how can CEOs meet stakeholder expectations and deliver?

Saudi developer ROSHN unveils canalside megaproject MARAFY

The MARAFY mixed-use development in Jeddah being built by Saudi real estate developer ROSHN will be built around 11km manmade canal, and home to 130,000

Lights, camera, Aramco! Saudi oil giant film in pipeline

Aramco oil company story set for Hollywood treatment as Saudi Arabia aims to attract film production with world-class facilities at NEOM and incentives

Company Reports by Scott Birch

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Mansour Al Blooshi, Head of Procurement, Abu Dhabi’s MBZUAI

Mansour Al Blooshi, Head of Procurement at Abu Dhabi’s Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), on delivering AI’s future talent

Fintech disruptor Saphyre makes smarter trading simple

The finance industry is catching on to Saphyre’s secret sauce and realising the opportunity to gain competitive advantage with AI-powered trading tools


UST: Building success on technology, culture, & core values

Manu Gopinath, Chief Operating Officer at UST, on building success based on core values of humility, humanity, and integrity


Radisson Hotel Group – leading by example on sustainability

Inge Huijbrechts, Global Senior Vice President Sustainability, Security and Corporate Communications, Radisson Hotel Group, looks to a bright future

Interviews by Scott Birch

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Mansour Al Blooshi

Head of Procurement at MBZUAI

Manu Gopinath

Chief Operating Officer, UST

Videos by Scott Birch

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Leading procurement at the world’s first AI university