How to make a successful cold call in 8 simple steps

By Real GDPR

If you work within sales, recruitment, marketing and advertising, or something of equally high-pressure, then at some point you will have to make a cold call to a prospect or potential customer.

This might seem like an outdated method when we can send an email to a thousand strangers at the press of a button, but in actual fact, your phone is still your greatest ally.

Customers in the UK currently receive more than 60 million cold calls and texts a day, and research indicates that 92 percent of all customer interactions still happen over the phone. So, even though cold calling has an often wavering relationship with the public, you can ignore the doom-mongers who say that it is ‘dead’, because it absolutely isn’t.

Targeted cold calls are still your best bet for making immediate contact with a prospect and winning them over to your proposition. Yet, despite the importance of cold calling, 85 percent of customers claim to be dissatisfied with their phone experience after having spoken to a sales professional.

The fact that so many potential customers are responding negatively should send a shiver down the spine of every sales professional in the UK. Why should it worry you? Because if you and your team aren’t winning over customers, then how are you going to convert them and hit those all-important targets?

But if you’re not the greatest sales-person in the world, or harbour an active dislike of cold calling, how can you even begin to master this so-called ‘dark art’ and ensure you get the response you’re hoping for? 

Expert Market asked consumers about their worst cold-calling experiences and used these real-life examples to create a best-practice guide to help you make the most of every call. Just follow these tips and you’ll soon be on your way to cold calling success.

Read the September 2016 issue of Business Review Europe magazine. 

Follow @BizReviewEurope

Share
Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy