Segen Solar: Import Tariffs Proposed for Solar Panels in South Africa
SegenSolar is a Southern African subsidiary of Segen Ltd group, the UK’s largest photovoltaic specialist wholesaler and distributor. Here SegenSolar provides an industry take on South Africa proposing the introduction of tariffs on all imported crystaline silicon photovoltaic solar panels.
On 29 March 2019, the International Trade Administration Commission of South Africa published an application proposing the introduction of tariffs on all imported crystalline silicon photovoltaic solar panels.
Inspired by similar policies in the US, the application was lodged by ARTsolar – South Africa’s only 100% locally-owned solar panel manufacturer – which reasoned that a number of photovoltaic module or panel manufacturers had ceased their production operations in the Southern African Customs Union, due to high competition from low-priced imports.
ARTsolar argue that the import tariffs would retain the remaining local production capacity and jobs – enabling the South African solar industry to grow significantly.
A growing energy crisis
It is clear that radical change is needed in South Africa. Following years of mismanagement and high-level corruption, the major energy crisis in the country has left the grid devastated – with rolling blackouts losing the economy approximately $284 million dollars every day.
To make matters worse, state-owned Eskom – which generates approximately 95% of South Africa’s energy – required an emergency $355 million bailout last month to stop a catastrophic debt default when it was already struggling to fix crippling power shortages.
According to reports, the ailing power utility has also failed to receive R7 billion in loan payments from the Chinese Development Bank this month, following fears the cash would be used to plug holes rather than go towards proposed maintenance work.
Eskom’s woes are currently the biggest economic problem facing South Africa – driving the need to explore alternative solutions. But are tariffs the answer?
Looking to the US
In the past year, the US solar market has grown at a rapid rate and in most places across the country, it is now cheaper to build a new solar farm than to keep an existing coal plant running.
This is partly down to technological advancements, as solar panels have become more effective at generating power. But it is mostly thanks to an economy of scale that solar has become more widely adopted: the cheaper it is, the more people buy – resulting in it becoming even cheaper and purchases increasing.
For solar panel manufacturers in the US who have long grappled with razor-thin profit margins, this growing demand for solar energy is finally starting to translate into profit. However, it wasn’t an easy ride to get there.
Introduced by the Trump administration in January 2018, the 30% tariffs were intended to boost manufacturing within the US but were met with criticism from industry advocacy groups, who argued that higher costs and uncertainty for the industry would lead to job losses.
As feared, product prices increased and demand declined, resulting in the loss of approximately 18,000 solar jobs by the end of 2018. So, the recent growth – jobs are expected to increase by 7% in 2019 to a total of 259,400 – in the US solar industry is a much-needed turnaround.
A viable solution for SA?
If passed in South Africa, the import tariffs could see the price of PV modules rise by 10% overnight. But could this really be a viable solution to the country’s energy crisis?
Cost is a major hurdle to overcome. The 10% tariff will, ultimately, be passed down to the customer or installer in the form of increased product prices – which could see demand plummet and profit margins squeezed, particularly for smaller distributors.
- EU and JUMEME inaugurate new solar-powered mini-grid in Kagera Region
- Sh17bn solar project marks beginning of industrial park
- Solar Power: an end to load shedding in South Africa?
- Read the latest issue of Business Chief, Africa edition, here
But the major problem is government support. In order for this type of tariff to be effective, the policy and regulatory environment must support the growth and supply of the renewables sector. For example, China has seen explosive growth in solar PV power generation due to continually adjusting its solar energy targets upward in line with demand – which increased from 10% in 2012 to 55% in 2017.
Equally, the solar industry comeback in the US is largely down to state initiatives. California’s new solar mandate means all new homes in the state must now be built with solar energy systems already installed, whilst Hawaii has mandated 100% renewable energy for its electrical grid by 2045. The US also offers tax incentives for renewable energy producers and households powered by renewables.
However, these scenarios seem unlikely in South Africa amidst corruption claims. Solar and wind combined make up only 0.1% of the national energy supply, whilst 70% of the country’s energy is generated by coal; as such, it seems more likely the proposed import tariffs would make it explicitly easier for the state-owned Eskom to keep its monopoly on energy supply in South Africa.
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.