eBay opens world's first virtual reality department store

By Real GDPR

Online shopping platform eBay is partnering with Australian retailer Myer to launch new virtual relaity shopping experiences. 

The US multinational company, now present in many countries across the globe, is stepping into the world of virtual reality retail for the first time. More than 12,500 Myer products can be browsed, selected and added to a shopper’s cart using eBay’s Sight Search function. When or if the concept reaches Europe, is yet to be revealed by the ecommerce firm. 

How does it work in practice? Using a ‘shoptical,’ a specially designed virtual reality viewer, shoppers view a product, and by holding their gaze on it select an item which then ‘floats’ towards them. The video below shows the department store in action. 

"It’s been important to us that we don’t just replicate the ecommerce experience in a virtual environment," said Jooman Park, Managing Director eBay Australia and New Zealand.  "We are taking the best elements of traditional retail and expanding on them to improve browsing, selection, personalization and efficiency.”

By simply locking eyes on information icons they can access more detail about product specifications, price, availability and shipping. Finally, they hold their eyes on the ‘Add to Basket’ icon to complete their purchases via the eBay app.

The Virtual Reality Department Store connects to the existing eBay.com.au API (Application Programming Interface) which allows Myer’s product range, pricing and stock information to be updated in real time, a first for virtual reality experiences globally. 

eBay and Myer have made 15,000 shopticals available to customers free of charge at www.ebay.com.au/VR

Follow @BizReviewEurope

Read the May 2016 issue of Business Review Europe magazine.

Share

Featured Articles

Middle East GDP hike of 57% if more women join workforce

By tapping into the potential of next-generation female workers, the MENA region could unlock new economic opportunities, up to US$2 trillion, reports PwC

Dialight supplies LED solutions for industrial safety

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Tech, AI, cloud, cyber speakers at TECH LIVE LONDON

TECH LIVE LONDON events sees technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force among the inspirational speakers

Cyber LIVE adds Vodafone head of cyber Kawalec to line-up

Leadership & Strategy

Musk’s multibillion hostile Twitter takeover – the timeline

Leadership & Strategy

Sustainable moves businesses can make to win customers, IBM

Sustainability