May 19, 2020

Has the Samsung S8 allayed safety concerns caused by the Note 7?

Samsung S8
Reportlinker
2 min
Has the Samsung S8 allayed safety concerns caused by the Note 7?

Trust is something hard to earn but quick to burn and, once burned away, hard to earn back. This is especially true for businesses, and more true still in today’s business climate for very large corporations like Samsung.

The smartphone giant had to launch a massive PR and outreach campaign to secure its brand status after last Autumn's tragic Note 7 events exploded into a crisis for the company and its customers. Crisis communications experts from around the world thought that Samsung’s handling of the Note 7 safety problem was quite poor.

Samsung is now preparing to launch its latest upgraded smartphone product, the Galaxy S8. The question is, will this latest phone be well-received by customers and buyers, or will sales fall into a deep, dark hole due to what happened with the brand’s preceding model?

According to research from Reportlinker involving 502 U.S. respondents, the forthcoming Galaxy S8 is going to be well-received by Samsung customers. Concerns about that phone’s probable safety and quality have diminished substantially, with 66 percent of Samsung customers “very likely” to upgrade to the new offering, up from just 51 percent in October, 2016. 89 percent of customers overall are likely going to buy an S8 Galaxy.

Is this positive outlook a matter of fierce brand loyalty among Samsung customers? If so, the famous brand loyalty of Apple iPhone customers may be on the wane. Apple customers are less confident in their smartphone’s safety at writing time than they were back in October, 2016 (a 12 percent fall-off), even though four-out-of-five smartphone customers across brands say they’re not worried about their phones’ safety.

Are these results just Apple customers being more demanding than others? Or are they reading into what happened with Samsung’s smartphone? After all, Apple customers also don’t believe that the Galaxy S8 will be an improvement (nearly two-thirds are uninterested in checking it out), whereas Samsung’s customers are confident that the new phone will be better and look forward to checking it out.

Apple may already be feeling the somewhat negative perception among its customers. At the time of this writing, the launch of its new iPhone 8 looks like it’s getting pushed back from this coming September to October or November.

Read the April 2017 issue of Business Review Europe magazine. 

Follow @BizReviewEurope

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Jun 16, 2021

NetNumber: Time for a cloud-native transformation

Virgin Mobile MEA
Netnumber
3 min
Matt Rosenberg, Chief Revenue Officer at NetNumber, discusses how cloud-native architecture is accelerating the transition to 5G for telcos

NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.

NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks. 

“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.

The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.

“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.

“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.

Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.

Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.

“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.

Five reasons why customers choose NetNumber:

  • Expertise -  NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
  • Integration - An industry-first platform brings together domain services, applications, security, and global data services.
  • Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
  • Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
  • Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.

 

NetNumber and Virgin Mobile MEA

“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region. 

“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services. 

“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings. 

“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture.  We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”

Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.

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