Madagascar among world's heaviest users of Facebook Lite
A study has found that Madagascar is among the top three heaviest users of Facebook Lite. The research also found that as a continent, Africa has the heaviest Lite users.
Facebook Lite is a version of Facebook built to work smoothly with poor data connections and low-end phones. It is targeted at developing countries where data connectivity is hard to come by.
In a new interactive heat map and study, digital market intelligence firm SimilarWeb, shows continents that have turned to Facebook Lite since it was launched on Android's Play Store one year ago. The study looks at the average daily percentage of users that open the app at least once a day, out of all Android users in 223 countries in May 2016.
SimilarWeb found that the top ten countries with the highest rate of use across their Android-using population are Timor Leste (64.61 percent of all Android users open the app daily), Comoros (34.96 percent), Madagascar (34.96 percent), Lesotho (30.12 percent), Nepal (26.56 percent), Republic of Congo (24.39), Equatorial Guinea (23.82 percent), Solomon Islands (23.68 percent) Democratic Republic of Congo (19.71 percent) and Nicaragua (17.24 percent).
The research found that there are three African countries where usage of Lite exceed the regular Facebook app. In Equatorial Guinea, Facebook’s standard app is actively used on 40.2 percent of all Android devices, compared to 45.6 for Facebook Lite.
African Business Review’s June issue is now live.
Grupo Espinosa: 70 years of constant evolution
Founded in 1952, Grupo Espinosa has been relentlessly supporting the publishing industry with producing more than 100 million copies every year – whether its books, magazines, catalogues or single-order custom prints. No project is big or small for Grupo Espinosa, as the facility can scale up on demand and their turnaround times are highly competitive. Grupo Espinosa works with on-demand digital press or offset press, in paperback with glued softcover binding, PUR softcover binding, stitched paperback binding, binder’s board, hardcover, saddle stitched, Spiral or Wire-O. Equipped with the experience needed for a product to leave the plant ready for distribution, Grupo Espinosa delivers anywhere inside or outside Mexico. Traditionally starting off as a black and white printing press, Grupo Espinosa has experienced transformation first hand – from colour to digital offset printing. Currently, Grupo Espinosa is also looking at making capital investments into audio books to match with the increasing demand.
So how did a seemingly local operation in Latin America become a world-renowned printing facility trusted by hundreds of clients? As Rogelio Tirado, CFO of Grupo Espinosa for the last six years says “It all comes down to our market experience and our dedication to quality”. With nearly 70 years behind them, and located in Mexico City, Grupo Espinosa has two major locations – one spanning 75,000 square metres and the other about 45,000 square metres. Both locations are controlled by a single ERP (Enterprise Resource Planning) system ensuring speed, consistency and quality of work. Tirado says this isn’t their only competitive advantage. He adds “Our competitive advantage is the relationship we have with customers and the trust they put in us with their intellectual property”. Speaking of trust, global publishing giant Macmillan Education exclusively partners with Grupo Espinosa for their Latin America operations, as part of Macmillan’s decentralized hub strategy. Having a facility that offered the full spectrum of service – from storing digital content to printing and distributing – was one of the major requirements for Macmillan, and Grupo Espinosa was recognized as the leading printing hub for providing this 360 infrastructure. Another factor that has led to success for Grupo Espinosa is the absolute focus on quality and time. The staff are committed to providing the best quality in the best possible time, without causing wastage of resources. Sustainability is a huge factor playing into Grupo Espinosa’s operations, and they’ve created a healthy environment with the sustainable use of paper and energy resources as well as keeping their employees – most of them associated with the organisation for over 10 years – happy. He adds, “In order to be truly successful, you need to be good to the environment, employees, suppliers, and your customers. But most importantly, you need to be sustainable, you need to have proper working conditions, pay proper salaries, proper prices for paper, source the paper from sustainable sources, pay your taxes, basically be a good global corporate citizen and that's probably one of the biggest achievements that we have.”