May 19, 2020

World's first 3D hologram of the brain unveiled in Edinburgh

Holoxica
Neuroscience in Europe
Healthcare innovation
Real GDPR
2 min
World's first 3D hologram of the brain unveiled in Edinburgh

The first ever hologram of the human brain has been developed, with new 3D images revealing its complex wiring.

Holoxica, the specialist holographic 3D visualisation company, has created the first ever 3D digital hologram of the human brain fibre connections from an MRI scan which will have a profound impact on medical science, giving neurosurgeons and clinicians a fresh insight into identifying, diagnosing and treating a wide range of neurological conditions.

Such conditions, including Alzheimer’s’, Motor Neuron Disease (MND), Stroke and Cancer, affect not only the ageing population, but a broad spectrum of society.

The brain fibre image is based on an advanced medical scanning technique known as functional MRI (Magnetic Resonance Imaging) or fMRI. The hologram of a healthy brain was made via Fibre Tractography - an advanced technique to track nerve fibre pathways inside the brain using Diffusion Tensor Imaging (DTI) that measures the movement of water molecules in the brain’s white matter.

For example, holograms based on DTI-MRI could be used to assess neuron damage in ALS/Motor Neuron Disease (MND) patients before clinical symptoms appear, thus contributing to earlier diagnosis, for a degenerative condition which is normally difficult to detect at an early stage of the disease.

Holographic 3D visualisation of medical images is one of the best ways of understanding the complexities of human anatomy in the future. True 3D holograms are very effective for education, enabling clinician and teaching trainees to take information in quickly and precisely, as Dr Javid Khan, CEO of Holoxica reveals: “A recent study concluded that 3D visualisation is up to 75 percent better than 2D for certain types of tasks including spatial manipulation, finding, identifying or classifying objects, but our future plans is to take 3D imaging to the next level using our holographic video display, which is being designed for medical imaging machines including MRI, CT and Ultrasound scanners. This technology is supported by the European Union Horizon 2020 Programme for SMEs. The Brain Fibre holographic image continues our strategy for making 3D holograms from individual human organs to help advance the frontiers of biomedical science.”

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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