May 18, 2020


Bizclik Editor
3 min
Finance and IT Execs to Gather in Dubai for Middle East Banking Innovation Summit

Omantel, the Sultanate’s leading provider of integrated telecommunication services has once again been voted the best telecoms service operator in an annual independent brand survey conducted by the prestigious ‘Business Today’ magazine. Omantel was selected as the most favored brand within the majority of categories in the annual survey, reinforcing the company’s leading position across different customer segments.

Published in the January 2016 edition of ‘Business Today’, the ‘Best Brands’ survey canvassed more than 1,000 respondents who were drawn from a cross section of Oman’s business community and general public, including high profile Company Chairmen, CEOs and General Managers. The survey sought their opinion on the best telecommunications service provider, with results giving Omantel the clear lead as the number one telecom brand in the Sultanate, preferred in both the popular choice and management choice categories. 

Commenting on the ‘Best Brand’ ranking for Omantel in the Sultanate, Omantel CEO, Talal Al Mamari noted, “We thank all of our customers for the trust they place in us, voting Omantel as the best and most preferred telecom brand in Oman. More than 3 million customers in Oman choose us for a reason. The confidence they place in us to deliver reliable and relevant services across the Sultanate is something we take very seriously, and indeed, our continued growth is strong evidence of our customers’ trust in our products and services.”

He added, “We are very proud to once again to receive this recognition from the Sultanate’s top business executives and the general public who participated in this independent annual brand survey. Oman is one of most digitally connected countries in the region, however our position as ‘Best Brand’ reminds us to not sit on our laurels, and to boldly innovate and invest for the future growth of Omantel and the nation. “

The ‘Best Brand’ recognition also highlighted the strong preference from the business community to select Omantel as their telecommunications provider of choice, signaling high levels of trust given by Oman’s top corporates in the oil & gas, banking, industrial and insurance sectors.

Commenting on the survey results, Todd Dick, VP of Corporate Business noted, “Customer satisfaction is our number one priority and it is the team spirit and dedication of our staff that makes it possible for us to deliver the very best telecommunications experience for every one of our customers in Oman.”

He added, “At Omantel, we have, and will continue to invest greatly in the expansion and modernization of our nationwide network to offer customers the widest choice of tailored telecom solutions, the most extensive network reach, and the best customer service experience. Access to mobile and broadband services are a key enabler for economic diversification in Oman, providing a foundation for businesses to grow and prosper and providing the right environment for SME’s to get their new businesses up and running, regardless of where they are located across the country”. 

In 2015, Omantel was also voted as the ‘Most Trusted Brand’ in the telecom sector in the Sultanate as per the annual brand survey conducted by OER magazine in conjunction with the Arab Research Bureau and maintained its ranking as the Most Valuable brand in Oman since 2010 according to Brand Finance annual survey in cooperation with gulf Marketing Review magazine. Omantel also garnered a number of other prestigious regional and international awards in 2015. 

Investing in the future of the nation, Omantel connects even the most remote communities of the Sultanate to each other and with the rest of the world. Omantel is the Sultanate’s first and leading integrated telecommunications services provider, enabling the digital society to flourish, allowing new ways of doing business and delivering a world of information, news and entertainment. Today, Omantel boldly innovates to deliver the highest levels of customer satisfaction, the broadest and most reliable nationwide network while investing for Oman’s future development. 


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May 28, 2021

Automation of repetitive tasks leads to higher value work

Kate Birch
4 min
As a new report reveals most office workers are crushed by repetitive tasks, we talk the value of automation with UiPath’s MD of Northern Europe, Gavin Mee

Two-thirds of global office workers feel they are constantly doing the same tasks over and over again. That’s according to a new study (2021 Office Worker Survey) from automation software company UiPath.

Whether emailing, inputting data, or scheduling calls and meetings, the majority of those surveyed said they waste on average four and a half hours a week on time-consuming tasks that they think could be automated.

Not only is the undertaking of such repetitious and mundane tasks a waste of time for employees, and therefore for businesses, but it can also have a negative impact on employees’ motivation and productivity. And the research backs this up with more than half (58%) of those surveyed saying that undertaking such repetitive tasks doesn’t allow them to be as creative as they’d like to be.

When repetitive, unrewarding tasks are handled by people, it takes time and this can cause delays and reduce both employee and customer satisfaction,” Gavin Mee, Managing Director of UiPath Northern Europe tells Business Chief. “Repetitive tasks can also be tedious, which often leads to stress and an increased likelihood to leave a job.”

And these tasks exist at all levels within an organisation, right up to executive level, where there are “small daily tasks that can be automated, such as scheduling, logging onto systems and creating reports”, adds Mee.

Automation can free employees to focus on higher value work

By automating some or all of these repetitive tasks, employees at whatever level of the organisation are freed up to focus on meaningful work that is creative, collaborative and strategic, something that will not only help them feel more engaged, but also benefit the organisation.

“Automation can free people to do more engaging, rewarding and higher value work,” says Mee, highlighting that 68% of global workers believe automation will make them more productive and 60% of executives agree that automation will enable people to focus on more strategic work. “Importantly, 57% of executives also say that automation increases employee engagement, all important factors to achieving business objectives.”

These aren’t the only benefits, however. One of the problems with employees doing some of these repetitive tasks manually is that “people are fallible and make mistakes”, says Mee, whereas automation boosts accuracy and reduces manual errors by 57%, according to Forrester Research. Compliance is also improved, according to 92% of global organisations.

Repetitive tasks that can be automated

Any repetitive process can be automated, Mee explains, from paying invoices to dealing with enquiries, or authorising documents and managing insurance claims. “The process will vary from business to business, but office workers have identified and created software robots to assist with thousands of common tasks they want automated.”

These include inputting data or creating data sets, a time-consuming task that 59% of those surveyed globally said was the task they would most like to automate, with scheduling of calls and meetings (57%) and sending template or reminder emails (60%) also top of the automation list. Far fewer believed, however, that tasks such as liaising with their team or customers could be automated, illustrating the higher value of such tasks.

“By employing software robots to undertake such tasks, they can be handled much more quickly,” adds Mee pointing to OTP Bank Romania, which during the pandemic used an automation to process requests to postpone bank loan instalments. “This reduced the processing time of a single request from 10 minutes to 20 seconds, allowing the bank to cope with a 125% increase in the number of calls received by call centre agents.”

Mee says: “Automation accelerates digital transformation, according to 63% of global executives. It also drives major cost savings and improves business metrics, and because software robots can ramp-up quickly to meet spikes in demand, it improves resilience.

Five business areas that can be automated

Mee outlines five business areas where automation can really make a difference.

  1. Contact centres Whether a customer seeks help online, in-store or with an agent, the entire customer service journey can be automated – from initial interaction to reaching a satisfying outcome
  2. Finance and accounting Automation enables firms to manage tasks such as invoice processing, ensuring accuracy and preventing mistakes
  3. Human resources Automations can be used across the HR team to manage things like payroll, assessing job candidates, and on-boarding
  4. IT IT teams are often swamped in daily activity like on-boarding or off-boarding employees. Deploying virtual machines, provisioning, configuring, and maintaining infrastructure. These tasks are ideal for automation
  5. Legal There are many important administrative tasks undertaken by legal teams that can be automated. Often, legal professionals are creating their own robots to help them manage this work. In legal and compliance processes, that means attorneys and paralegals can respond more quickly to increasing demands from clients and internal stakeholders. Robots don’t store data, and the data they use is encrypted in transit and at rest, which improves risk profiling and compliance.

“To embark on an automation journey, organisations need to create a Centre of Excellence in which technical expertise is fostered,” explains Mee. “This group of experts can begin automating processes quickly to show return on investment and gain buy-in. This effort leads to greater interest from within the organisation, which often kick-starts a strategic focus on embedding automation.”


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