Zain Group wins at CommsMEA Awards

By Bizclik Editor

Zain Group has picked up the Best Overall Operator of the Year award at the 2016 edition of the CommsMEA Awards.

Zain Group’s operations in Iraq also won at the awards, with the best Marketing Campaign of the Year accolade for its ‘Hassa Eliya’ (Now for Me) campaign.

The CommsMEA awards judging panel acknowledged Zain Group’s six strategic initiatives aimed at making the company future-ready and capture the enormous potential of the regional and global digital arena as being particularly insightful.

These six areas are:

1) Customer Experience

2) Cost Optimisation

3) Talent Development

4) Zain Digital Frontier and Innovation

5) Customer Value Management 

6) Enterprise

Zain Group is currently implementing data revenue optimisation initiatives and enhancing its customer experience, to positive effect. The operator’s efforts to place the customer at the heart of everything it does has successfully built brand and loyalty, which has led it to maintain market leadership by customer numbers in the majority of markets in which it operates.

Commenting on Zain Group’s awards, Scott Gegenheimer, Group CEO said: “We operate in a highly competitive industry, where the margin between success and failure is very thin, and being identified as the Best Overall Operator for 2016 is some accolade. We would like to thank the judging panel for also recognizing Zain Iraq’s marketing efforts, and let our customers know that we shall continue to innovate and work tirelessly to give them an exceptional mobile experience.”

Follow @BusinessRevME

Read the November 2016 issue of Business Review Middle East magazine

Share
Share

Featured Articles

Abu Dhabi Airports prepares for Terminal A opening

A decade in the making, Abu Dhabi International Airport welcomes 6,000 volunteers to test operational readiness of stunning new Terminal A building

Business Chief expands portfolio with new look and coverage

Business Chief Middle East & Africa launches with fresh new look and extended coverage of the region, with exclusive executive interviews and insights

How Octopus Energy grew to become an industry giant

Octopus Energy continues to grow after a deal was agreed to acquire Shell Energy in the UK and Germany, taking its customer base to almost seven million

Perkbox CEO: How to support employees through tough times

Human Capital

How Middle East is embracing the future of digital finance

Corporate Finance

UAE Lulu Group shifts business for global growth and IPO

Corporate Finance