Zain Group wins at CommsMEA Awards

By Bizclik Editor

Zain Group has picked up the Best Overall Operator of the Year award at the 2016 edition of the CommsMEA Awards.

Zain Group’s operations in Iraq also won at the awards, with the best Marketing Campaign of the Year accolade for its ‘Hassa Eliya’ (Now for Me) campaign.

The CommsMEA awards judging panel acknowledged Zain Group’s six strategic initiatives aimed at making the company future-ready and capture the enormous potential of the regional and global digital arena as being particularly insightful.

These six areas are:

1) Customer Experience

2) Cost Optimisation

3) Talent Development

4) Zain Digital Frontier and Innovation

5) Customer Value Management 

6) Enterprise

Zain Group is currently implementing data revenue optimisation initiatives and enhancing its customer experience, to positive effect. The operator’s efforts to place the customer at the heart of everything it does has successfully built brand and loyalty, which has led it to maintain market leadership by customer numbers in the majority of markets in which it operates.

Commenting on Zain Group’s awards, Scott Gegenheimer, Group CEO said: “We operate in a highly competitive industry, where the margin between success and failure is very thin, and being identified as the Best Overall Operator for 2016 is some accolade. We would like to thank the judging panel for also recognizing Zain Iraq’s marketing efforts, and let our customers know that we shall continue to innovate and work tirelessly to give them an exceptional mobile experience.”

Follow @BusinessRevME

Read the November 2016 issue of Business Review Middle East magazine

Share
Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy