May 19, 2020

5 Reasons to Market on Instagram

marketing
Ivan Serrano
3 min
5 Reasons to Market on Instagram

Since launching in 2010, Instagram has rapidly evolved into the most popular photo sharing network.

With more than 300 million active users, Instagram is an excellent platform sharing a visual story about your business. Through high quality photos and six-second videos, Instagram is a great way to interact with customers and build an online community for your brand.

Marketers are also starting to realize how powerful images can be for a marketing strategy. In 2015, 42 percent of marketers plan to increase their budgets for Instagram marketing. Clearly, Instagram will be a platform businesses will want to use if they want to compete with other businesses in 2015.

If you’re thinking about integrating Instagram into your marketing strategy for 2015, here are five tips you should follow:

1. Use Instagram to boost engagement.

Want to boost engagement with your customers in 2015? Then Instagram is your best option seeing as it creates 58 times more engagement than Facebook!

There are a number of ways to use Instagram to boost engagement. In addition to sharing high quality photos, it’s important to include engaging captions with each photo. It’s also important to use relevant hashtags to your industry and interact with your followers.

2. Take advantage of social video.

Think YouTube and Vine are the only options for social video? You might want to think again. Instagram is changing the way brands create video content and interact with their customers.

READ OUR LATEST MAGAZINE ISSUE: February 2015

Instagram is a great way to share videos of new products, quick interviews with employees, or short tutorials. By using Instagram videos, you’ll be able to tell a visual story about your business and create more relationships with your customers.

3. Create a community for your customers.

Instagram is a powerful tool for creating an online community. When using Instagram to cultivate a following, make sure to spark conversations with your followers and build relationships with your customers.

There are a number of ways to build a community through Instagram. For example, share your followers’ photos or embed their photos on your company blog. It’s also important to respond to your followers’ comments and like their photos. Finally, make sure you mention your customers whenever you respond to a comment. This is an important way to show appreciation for your customers.

4. Highlight your products.

Creative photos and videos are the best way to reach your customers on Instagram. Make sure to share high quality images and use external video editing apps to make amazing photos that tell a story about your business.

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It’s also a good idea to share photos of your products in action. For example, share photos of your customers or employees using your products. You can also share behind the scenes images of your products to tell a story about your business.

5. Develop consistent messaging.

Although Instagram is driven by photos and videos, brand messaging is key to the success for Instagram marketing. The messaging you use for photo captions, hashtags, and interaction with customers should align with the overall brand. For example, Nike uses #justdoit with every photo and only talks about inspiration for athletes. By creating consistent messaging, businesses are able to create a stronger visual brand through Instagram.

Instagram is a very popular platform for consumers. As visuals continue to reign as the top marketing tactic in 2015, Instagram will be the king of visual content. By following these tips when developing your Instagram strategy, you’ll be able to build more awareness of your business and create a strong following of customers.

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Apr 27, 2021

New Capgemini Engineering brand fuses digital and physical

capgemini
CapgeminiEngineering
R&D
DigitalTransformation
Kate Birch
2 min
New consultancy brand Capgemini Engineering fuses Altran’s engineering/R&D services and Capgemini’s digital manufacturing expertise to aid innovation
New consultancy brand Capgemini Engineering fuses Altran’s engineering/R&D services and Capgemini’s digital manufacturing expertise to aid innovatio...

With the aim of helping the world’s largest innovators to engineers the products and services of tomorrow, Capgemini has merged its tech and software capabilities with its engineering and R&D practice, the digtial and physical to form a 52,000-strong Capgemini Engineering brand. A move that builds on its acquisition a year ago of engineering giant Altran for over $3 billion.

R&D is the new battlefield

“Today’s leading organisations understand that Engineering and R&D is fast-moving and ever-evolving,” says Aiman Ezzat, CEO, Capgemini. “As a result, an end-to-end partnership with clients is need for developing, launching, managing and modernising breakthrough products.”

Enter Capgemini Engineering. A new brand that unites a unique set of strengths from across Group, bringing together the world-class engineering and R&D capabilities of Altran with Capgemini’s own digital manufacturing expertise. 

According to William Roze, CEO of Capgemini Engineering, R&D is the “battlefield” and subsdquently “must be connected and data-driven to optimise innovation and accelerate development”. In answer to this, Capgemini Engineering will offer services to address this need and to “harness the power of data to foster innovation, create new customer experiences and deliver new sources of value".

Merging the expertise of the Group

With this new endeavour, Altran’s capabilities are brought to the fore, a year on from its acquisition, perfectly complementing “the Group’s already well-established portfolio of business offerings and supporting our leadership position in intelligent industry”, says Ezzat. 

In fact, just in January 2021, leading global management and strategy consulting firm Zinnov ranked Capgemini as the top of its Leadership Zone for its global Engineering, Research and Development services, pinpointing how as a Group it boasts the largest global delivery network with a presence across all major engineering hubs. 

With its 52,000 engineers and scientists and a presence in all major engineering hubs worldwide, the global business line’s services cover three key domains: product and systems engineering; digital and software engineering; and industrial operations.

This is the second time Capgemini has combined various practices to form an integrated powerhouse. Capgemini Invent – a strategy and business transformation consultancy was formed in 2018 by combining Capgemini’s consulting, digital and creative units.

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