IDOOH partners with Abercairn Digital to enter Nigerian taxi market
Asian Out-of-house media company IDOOH announced today its new partnership with Nigerian advertising firm Abercairn Digital. The deal marks IDOOH’s first expansion into Africa, where the two companies will partner to create a new in-taxi entertainment service in the Nigerian city of Lagos.
IDOOH is the Asia Pacific region’s largest network of in-vehicle screens. According to the company site: “Using our proprietary in-vehicle screen technology, we bring targeted and relevant content to passengers to enhance the commute experience while brand owners gain campaign, fleet and consumer insights through our big data analytics.”
IDOOH’s new partnership with Abercairn Digital, a leader in Nigeria’s digital advertising space, will see the companies deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. The screens will, according to a press release, “provide passengers with an entertaining and interactive passenger experience”, via “fully interactive 10-inch IDOOH display tablets” that “will offer passengers ... a selection of high-quality lifestyle, news, entertainment and e-commerce function.”
Mark Forsyth, CEO IDOOH Group, told the press: "As part of our global expansion strategy, we are thrilled to expand into Africa through a partnership with Nigeria’s DOOH innovator Abercairn Digital. Nigeria’s young demographic and populous country presents a vast opportunity for us to rapidly scale our network of in-vehicle screens from Asia Pacific to Africa. We look forward to working with them to transform the commute experience and provide brands with an opportunity to reach young, connected Africans through our interactive media technology and big data analytics.”
"We chose IDOOH for their ability to quickly deploy and scale their network of in-vehicle screens, proven track record in Asia Pacific, innovative advertising technology and big data capabilities”, said Oyebisi Asimolowo, founder and CEO of Abercairn Digital. “The introduction of IDOOH’s in-vehicle screens will transform the passenger commute experience and provide brands with an interactive DOOH platform to engage one-on-one with consumers and drive higher engagement and conversion rates."
Africa is the fastest growing region in the world in terms of population. According to a report by the United Nations, “Nigeria’s population is expected to overtake that of the USA by 2050 and could be the world’s third most populous by the end of the century.”
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.