Sep 24, 2020

PwC Academy launches accredited AI qualification in the UAE

PwC
CertNexus
AI
Technology
Georgia Wilson
2 min
Artificial Intelligence
PwC Academy announces the launch of its globally recognised Certified Artificial Intelligence Practitioner (CAIP) qualification in the UAE...

 In an announcement made by PwC, the consultant company reports the launch of its globally recognised Certified Artificial Intelligence Practitioner (CAIP) qualification in the UAE.

The decision to launch its CAIP qualification in the UAE comes as part of PwC’s efforts to deliver future skills for the UAE’s digital economy. To launch the qualification in the region, PwC has partnered with Certnexus to bridge the widening skills gap. 

With the artificial intelligence (AI) industry expecting to make up to 14% of the UAE GDP by 2030, the two companies aim to equip local talent with the knowledge and skills for practical application of AI in a working environment. Currently over 70% of the region’s CEOs believe that the lack of availability of key skills is a business threat.

The qualification is expected to launch in November 2020, and will be delivered by leaders in the industry, both face to face and virtually to suit varied learning needs. 

“The digital workplace is no longer an option – it is today’s reality. Our role at PwC’s Academy is to deliver the necessary tools to ensure an upskilled and qualified regional workforce. We are pleased to partner with Certnexus to bring a global standard of certification to the region. Being digitally fit inspires confidence, agility and leadership for the future, today,” commented Amanda Line, PwC Partner and PwC’s Academy Leader. 

September 29, Jeff Felice, President of CertNexus, and Semih Kumluk, Academy Digital Training Expert at PwC will conduct an information session on AI and the qualification click here to register

For more information on business topics in Europe, Middle East and Africa please take a look at the latest edition of Business Chief EMEA.

Follow Business Chief on LinkedIn and Twitter. 

Share article

Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

Share article