European bosses confident GenAI will benefit employees

Olivier Sabella, VP for EMEA and LATAM at LinkedIn
Executives based in Germany are most optimistic about the benefits of generative AI, followed by those in the UK and France, shows LinkedIn research

A significant majority of business leaders across Europe are optimistic about the impact of generative AI on their employees, according to the latest research from LinkedIn

More than four in five (82%) bosses surveyed by the world’s largest professional network – which recently reached a billion members – believe GenAI will ultimately benefit their workers. 

Executives based in Germany are most optimistic about the benefits of the emerging technology (93%), followed by those in the UK (81%) and France (80%).

The top way leaders think GenAI will help employees is by removing boring, repetitive tasks (60%), in addition to increasing productivity (53%) and freeing up time for more creative thinking (50%).

More than a third (38%) can also foresee generative AI creating brand new roles at their organisation. 

“AI holds huge potential to improve the way we work and is already reshaping jobs, businesses and industries,” comments Olivier Sabella, VP for EMEA and LATAM at LinkedIn.

“I regularly talk to our customers about the opportunity of AI. There is real excitement about the potential to remove the drudgery of day-to-day, repetitive tasks so their teams can focus on higher value, people-centric work – the things that bring people greater enjoyment and businesses greater value.”

Youtube Placeholder

AI reshaping the world of work

LinkedIn’s latest report, ‘Future of Work: AI at Work’, shows AI is already reshaping the world of work as companies look to maximise the technology’s potential.

‘Head of AI’ roles have tripled globally over the past five years, while job posts mentioning AI have more than doubled globally in the last two years. 

Meanwhile, professionals are demonstrating a desire to improve their skills in AI

LinkedIn has seen an 80% increase in members watching AI-related learning courses on the platform in recent months, as well as a 60% month-on-month increase in GenAI skills being added to members’ profiles since January 2023. 

Despite this, business leaders and professionals agree people skills are set to become even more valuable. 

Nine in 10 UK executives, for example, agree soft skills are more crucial than ever, and employees believe skills such as communication (48%), adaptability (48%) and problem solving (46%) will become more important as work continues to evolve.

Business leaders across the world are currently figuring out how to get their workforce ready for an AI future,” adds Sabella.

“They’re improving AI literacy through skills development, putting in place guidelines for how the technology will be used, and building the technical capabilities needed to adopt these tools amongst their teams.”

Read the full report: Future of Work: AI at Work


For more business insights, check out the latest edition of Business Chief UK & Europe and be sure to follow us on LinkedIn and Twitter.

You may also be interested in the Business Chief US & Canada website. 


BizClik is a global provider of B2B digital media platforms that cover executive communities for CEOs, CFOs and CMOs, as well as leaders in Sustainability, Procurement & Supply Chain, Technology & AI, Cyber, FinTech & InsurTech. We also cover industries including Manufacturing, Mining, Energy, EV, Construction, Healthcare and Food & Drink.

BizClik, based in London, Dubai and New York, offers services such as content creation, advertising and sponsorship solutions, webinars and events.


Featured Articles

SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

How SAP is facilitating continuous business transformation

Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software

Siemens and Microsoft: Driving cross-industry AI adoption

To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI

Sustainability must become central to corporate strategy


The endless benefits of putting your people first

Leadership & Strategy

Working from anywhere: SAP uncovers secret life of employees

Human Capital