May 19, 2020

Facebook has No Plan to Introduce Adverts to WhatsApp says CEO Zuckerberg

Facebook
marketing
Ello
Social Media
Annifer Jackson
2 min
Facebook has No Plan to Introduce Adverts to WhatsApp says CEO Zuckerberg

Facebook Inc has no plan to introduce adverts and monetise its recently-acquired WhatsApp messaging service, according to CEO Mark Zuckerberg.

The Chief Executive is currently in India as part of a scheme to boost internet uptake, and said that he has no near-term plan to make money out of the hugely popular chat application.

Facebook finally closed its acquisition of WhatsApp this week, a move which is now reported to cost $22 billion, a rise of $3 billion on the original price tag thanks to the good performance of Facebook stocks in the past few months.

The move will certainly be welcome among users, who have recently witnessed the lively arrival of new ad-less social media platform Ello.

READ MORE: Can New Social Network Ello Really Rival Facebook?

WhatsApp can function on many different types of phones and is free of advertising, with the only form of revenue coming from an annual subscription fee of less than one euro, which is waived for the first year of use.

While unlikely that the advent of Ello has had anything to do with Facebook’s recent pledge, the chatter created by the new service could prompt social media marketers to rethink their strategies going forward, as the blunt and direct attack on Facebook’s methods will likely appeal to the conscience of many a user concerned by internet privacy.

READ MORE: Three Lessons Social Media Marketers Can Learn From Ello

Whether the success of this new platform will create enough pressure to keep WhatsApp free from advertising in the long term will be intriguing to see.

However, any adverts that do make their way into what is solely a personal messaging service could prompt a response that only serves to strengthen the stance taken by Ello, who themselves must resist the temptation to monetise its service in this way. 

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Apr 27, 2021

New Capgemini Engineering brand fuses digital and physical

capgemini
CapgeminiEngineering
R&D
DigitalTransformation
Kate Birch
2 min
New consultancy brand Capgemini Engineering fuses Altran’s engineering/R&D services and Capgemini’s digital manufacturing expertise to aid innovation
New consultancy brand Capgemini Engineering fuses Altran’s engineering/R&D services and Capgemini’s digital manufacturing expertise to aid innovatio...

With the aim of helping the world’s largest innovators to engineers the products and services of tomorrow, Capgemini has merged its tech and software capabilities with its engineering and R&D practice, the digtial and physical to form a 52,000-strong Capgemini Engineering brand. A move that builds on its acquisition a year ago of engineering giant Altran for over $3 billion.

R&D is the new battlefield

“Today’s leading organisations understand that Engineering and R&D is fast-moving and ever-evolving,” says Aiman Ezzat, CEO, Capgemini. “As a result, an end-to-end partnership with clients is need for developing, launching, managing and modernising breakthrough products.”

Enter Capgemini Engineering. A new brand that unites a unique set of strengths from across Group, bringing together the world-class engineering and R&D capabilities of Altran with Capgemini’s own digital manufacturing expertise. 

According to William Roze, CEO of Capgemini Engineering, R&D is the “battlefield” and subsdquently “must be connected and data-driven to optimise innovation and accelerate development”. In answer to this, Capgemini Engineering will offer services to address this need and to “harness the power of data to foster innovation, create new customer experiences and deliver new sources of value".

Merging the expertise of the Group

With this new endeavour, Altran’s capabilities are brought to the fore, a year on from its acquisition, perfectly complementing “the Group’s already well-established portfolio of business offerings and supporting our leadership position in intelligent industry”, says Ezzat. 

In fact, just in January 2021, leading global management and strategy consulting firm Zinnov ranked Capgemini as the top of its Leadership Zone for its global Engineering, Research and Development services, pinpointing how as a Group it boasts the largest global delivery network with a presence across all major engineering hubs. 

With its 52,000 engineers and scientists and a presence in all major engineering hubs worldwide, the global business line’s services cover three key domains: product and systems engineering; digital and software engineering; and industrial operations.

This is the second time Capgemini has combined various practices to form an integrated powerhouse. Capgemini Invent – a strategy and business transformation consultancy was formed in 2018 by combining Capgemini’s consulting, digital and creative units.

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