[Infographic] Accessing Customers via the Social Sales Funnel

By Annifer Jackson

The internet has revolutionised the entire sales process, from the acquisition of leads to the transfer of funds. And chief among the drivers of change has been social media.

Before, businesses were limited in their access to consumers by their opening hours and the actual, physical location of the customer. Today, social media allows businesses unparalleled access to consumers: at home, at work, on the street—anywhere.

This complete upheaval has enabled brands to build a thriving online community that does their work for them. With a bit of the right nudging and some productive dialogue, one-time customers are transformed into true brand evangelicals, loyal fans and repeat customers.

How can a marketer make this kind of thing happen? Sales technology has luckily developed along with social media technologies. Reviews, peer recommendations, and other tools have emerged to supplement traditional advertising mediums.

Consumers tend to treat these marketing efforts as more trustworthy than traditional ads, which are sometimes seen as intentionally misleading.

Community building applications like HootSuite and its competitors can help social media marketers make the most of this new access. They allow coordination throughout all channels of social media that exist and include tools like multiple accounts and editorial calendars.

The most-treasured tool of the social salesperson is the remarketing pixel. These little invisible images allow marketers to virtually “follow” a visitor to their site after they leave the site, intelligently showing the consumer the products they failed to purchase on their first visit.

This infographic is a great introduction and strategy for accessing consumers through all of the new channels that have become available. Read on to learn how to leverage these new tools to your advantage.

Russel Cooke is a business consultant and journalist who recently relocated to Los Angeles, CA. Follow him on Twitter @RusselCooke2.

Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy