Microsoft to open its first retail store in Europe

By Bruno Reis
The US-based technology giant, Microsoft, will be opening its first European retail store in London, UK...

The US-based technology giant, Microsoft, will be opening its first European retail store in London, UK. 

Set to open on 11 July, the store will be located in London’s Oxford Circus and will span across 21,932sqft. 

London will be the third location for Microsoft’s physical stores, after Sydney and New York City, CNBC reported. 

“This is our very first foray into Europe, and we couldn’t be more pleased to be in London,” stated Chris Capossela, Chief Marketing Officer at Microsoft. 



Microsoft: UK has the potential to lead in AI  


Microsoft set to receive EU approval for US$7.5bn GitHub acquisition  


Volkswagen partners with Microsoft to develop cloud software  


Read the latest issue of Business Chief, Europe edition, here  

“The Surface hardware that you see all throughout the store, that’s going to be a big big seller.” 

“There’s no doubt that a physical store is actually very good for choosing physical products and that’s part of why we’re here.” 

The store will be located near Apple’s flagship shop on Regent Street. The news follows the increasing number of technology firms expanding to retail stores, including Amazon’s plan to introduce 3,000 cashier-less grocery shops by 2021. 

“Primary locations like Oxford Street, where there’s sustainable levels of footfall, where the experience is much more than retail, is one of the crucial ingredients for success,” stated Richard Lim, CEO of Retail Economic, the research company.


Featured Articles

SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

How SAP is facilitating continuous business transformation

Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software

Siemens and Microsoft: Driving cross-industry AI adoption

To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI

Sustainability must become central to corporate strategy


The endless benefits of putting your people first

Leadership & Strategy

Working from anywhere: SAP uncovers secret life of employees

Human Capital