Salesforce outlines commitment to France with pledge to invest $2.2bn

By Johan De Mulder

Salesforce is to invest $2.2bn in France over the next five years as it strengthens its market share in the European country.

The US-based CRM provider was recently ranked as number one in France by Gartner and now, prior to meeting with President Macron on his stateside visit, has reaffirmed its commitment by outlining its future growth strategy.

It has 'plans to significantly increase its headcount, real estate footprint and data centre capacity in the country to support its growing customer base'.

See also:


"France is home to some of the world's most respected and innovative brands, and a growing number are turning to Salesforce to power their digital transformations," said Marc Benioff, Chairman and CEO, Salesforce.

"We see tremendous opportunity in France and with this investment, Salesforce will continue to drive outstanding growth, innovation and customer success in the country."

A number of leading French companies, including AccorHotels, AXA, Michelin and PSA, are already powering their digital transformations with Salesforce. In March, Salesforce was named the best place to work in the country.

Last month, Business Chief reported that Salesforce had signed a definitive agreement to acquire fellow software development company MuleSoft in a deal valued at $5.9bn.

Share

Featured Articles

Middle East GDP hike of 57% if more women join workforce

By tapping into the potential of next-generation female workers, the MENA region could unlock new economic opportunities, up to US$2 trillion, reports PwC

Dialight supplies LED solutions for industrial safety

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Tech, AI, cloud, cyber speakers at TECH LIVE LONDON

TECH LIVE LONDON events sees technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force among the inspirational speakers

Cyber LIVE adds Vodafone head of cyber Kawalec to line-up

Leadership & Strategy

Musk’s multibillion hostile Twitter takeover – the timeline

Leadership & Strategy

Sustainable moves businesses can make to win customers, IBM

Sustainability