Top Five Mistakes Commonly Made by Real Estate Agents
With millions of new property listings appearing online every day, it is an increasing struggle to make yours stand out amongst the crowd.
By identifying common advertising mistakes and recognising what makes a strong, quick-to-sell listing, agents can ensure that their properties grab the attention of potential buyers and renters.
Online property portal Lamudi takes a look at the five most common mistakes made by real estate agents, in order to help improve listings and sell property faster.
1. No or only a few photographs. Marketing your property online means that the listing has to be visually appealing. Many real estate agents do not include photographs of the property in the listing. Make sure to make at least five high-resolution pictures in different rooms of the house or apartment. Dimly lit rooms will not grab the attention of home buyers, neither will the one and only picture of the house.
2. Bad language. Grammar plays an important role in selling real estate, so make sure you double check spelling and sentence structure before you list your property. Property descriptions with no grammatical errors in the title statistically get more views. Descriptions including persuasive language such as: “In a Hurry to Sell” or “Motivated to Sell” deter potential buyers, as this leads the buyer to question why the agent wants to sell so fast.
3. Vague neighbourhood descriptions. Listing all the high quality amenities that are nearby is important, however many real estate agents limit the description of the surrounding area. A home buyer wants to know as many details as possible about future neighborhood, such as if it welcomes pets or is cyclist-friendly. By including these details, listings are likely to get more attention from house-hunters. The same applies to neighborhoods that have a low crime rate or those that foster a sense of community and are vibrant and diverse. Make sure to include all of a neighborhood’s assets in the description of a property.
4. No sign of home upgrades. Energy-efficient homes and renovated houses sell faster, yet many real estate agents undervalue these upgrades and do not list them in the descriptions. Don’t forget to highlight energy-saving aspects, such as the amount of natural light, or the temperature in the winter, which may save tenants money should they purchase the property.
5. No extra benefits. Extra benefits are hardly considered when creating listing descriptions, yet they may be game changers when it comes to selling a house. If home appliances are covered by warranty or if the house has the latest home security installed, make sure to list these selling points in the description.
Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 28 countries in Asia, the Middle East, Africa and Latin America, with more than 500,000 real estate listings across its global network.
SAS: Improving the British Army’s decision making with data
SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation.
“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.
In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”
Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.
Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”
SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”
With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.
“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”
Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.
“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”