Volkswagen aiming to drive online car sales in Europe

By Johan De Mulder

Volkswagen has admitted that it's considering a drive to push a section of its car sales online.

The German manufacturer, the second biggest in the world's automotive industry, has previously shown stubbornness to embrace e-commerce, even in the wake of Amazon dipping its toes in the same market.

According to brand sales chief Juergen Stackmann, however, the company will introduce online car sales as part of a wider, 'customer-centric' digitalisation programme.

See also:


Volkswagen is looking to increase profitability and efficiency in Europe by 10%, though its digital push isn't expected to come to the detriment of its dealers on the continent.

Dealer contracts - which haven't changed since 2003 - will be modernised in line with the programme and all dealers will have access to customer information and sales history through a central database.

"We can’t send cars through the post, like Amazon," said a spokeswoman. "They’re too big. Even if the customer wants to buy online, we need the dealers to be in the picture."

Volkswagen did experiment with e-commerce in Canada earlier this year when it launched its own platform to sell its e-Golf model.

Share

Featured Articles

Top 10 largest revenue generating family businesses in MENAT

From the UAE to Turkey, these family firms are the largest by revenue in MENAT and cover everything from energy to entertainment

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Leadership & Strategy

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East

Technology