Volkswagen aiming to drive online car sales in Europe

By Johan De Mulder

Volkswagen has admitted that it's considering a drive to push a section of its car sales online.

The German manufacturer, the second biggest in the world's automotive industry, has previously shown stubbornness to embrace e-commerce, even in the wake of Amazon dipping its toes in the same market.

According to brand sales chief Juergen Stackmann, however, the company will introduce online car sales as part of a wider, 'customer-centric' digitalisation programme.

See also:


Volkswagen is looking to increase profitability and efficiency in Europe by 10%, though its digital push isn't expected to come to the detriment of its dealers on the continent.

Dealer contracts - which haven't changed since 2003 - will be modernised in line with the programme and all dealers will have access to customer information and sales history through a central database.

"We can’t send cars through the post, like Amazon," said a spokeswoman. "They’re too big. Even if the customer wants to buy online, we need the dealers to be in the picture."

Volkswagen did experiment with e-commerce in Canada earlier this year when it launched its own platform to sell its e-Golf model.

Share

Featured Articles

Musk’s multibillion hostile Twitter takeover – the timeline

As billionaire entrepreneur Elon Musk buys Twitter for US$44bn, we draw up a timeline, from the buying of shares to the critical tweets and unsolicited bid

Sustainable moves businesses can make to win customers, IBM

With half of consumers saying environmental sustainability is more important today than a year ago, businesses should up their eco action, says IBM report

Banks and consultancies top workplaces to grow career in UK

Financial and professional services firms rank highest in LinkedIn Top 25 best workplaces list – from Barclays, Lloyds and HSBC, to PwC, Deloitte and EY

Top 10 women in technology in Europe

Leadership & Strategy

The value of ESG links sustainability to business returns

Sustainability

Top 10 European football clubs by revenue 2022 – Deloitte

Corporate Finance