Airtel Kenya reports gain its market share as Safaricom and Telkom Kenya see decline
The Kenyan subsidiary of the Indian telecommunication company, Airtel Kenya, has reported a rise in its market share during the first quarter of 2018.
The company’s market share rose by 2.5 percentage points in the three months to March, reaching 19.7%.
The rise has been attributed to new customers, with the firm’s mobile subscribers hitting 8.7mn, according to the Communications Authority of Kenya (CA).
“Airtel's mobile subscription grew by 18.2 per cent to post 8.7 million subscriptions from 7.3 million recorded during the previous period,” the CA confirmed.
The company also recorded a 44% rise in minutes from 2.5bn in the previous quarter to 3.6bn.
“This increase in mobile voice minutes is attributed to the additional 1.3 million mobile subscriptions gained by the operator during the period under review.”
With the rise of Airtel Kenya’s market share, both Safaricom and Telkom Kenya noted declines in market shares.
Safaricom’s shares fell by 2.1 percentage points to 67% in the review period, whilst Telkom Kenya dropped from 9% to 8.6%.
The market leader also lost 6,011 mobile subscriptions, dropping to 29.5mn. Telkom Kenya saw a decline of 55,563 subscribers in the first quarter.
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.