May 19, 2020

Digital divides in agriculture

Digital Transformation
 Andre Laperriere
7 min
Digital divides in agriculture

Andre Laperriere, Executive Director of GODAN discusses the potential technology has in achieving 2030 food security targets.

There is no doubt that Open Data democratizes knowledge. It empowers people to make better decisions such as reducing costs, increasing their income, safeguarding precious natural resources and ensuring that industries can flourish.  For this to happen, society needs to overcome the current digital divides. These current divides exist in three forms and are the gulf between those who have ready access to computers and the internet and those who do not. This includes access to technology, the sophistication of the technology and those who possess the skills to use it. As a result, it is greatly damaging the chances of success for millions around the world, especially in Africa, a continent which relies heavily on the farming and agriculture sectors for its 1.2 billion citizens. Therefore, it is important to understand what these divides are and how they can be addressed, which if executed successfully could see Africa become the key to unlocking the potential of technology as it will experience greater economic growth, address key social issues such as gender equality and hunger and secure a brighter future.  

The First Digital Divide

The first digital divide is the most common factor we think of when it comes to technology. This is where in more economically advanced economies, there is a greater access to technology, which in turn, further advances their economic systems. As a result, almost all the countries within this sphere have been able to leverage existing capabilities, improving the lives of many and making a real sustained contribution to development such as more jobs and producing cheaper goods. 

Although this was increasing the gap between the developing and developed countries not too long ago, this advancement in products and accessibility to them has led to the cost of technology drastically falling, and a new generation of young, more educated, tech-savvy individuals are now mastering technology. This is especially the case in Africa with more people using mobile phones and the internet and is certainly a testament to the continent’s recent innovation in advancing technology. However, Internet World Stats estimates that Africa only accounts for 11.9% of the world’s internet users, which highlights the need for governments and other leading bodies to make this more affordable and accessible. 

The Second Digital Divide 

Due to factors such as cost and sustainability, farming on a larger scale has been more efficient than farming on a small scale. This is the current reality for 90% of the world’s farmers who make do with 4 hectares or less, or the 80% that must make do with half that.  Without the economies of scale that the big farmers have, subsistence farming, in which crops are grown by farmers to feed themselves and their families has long been the destiny of African farmers.  

However, now with greater access to big data, farmers can use technology to maximize crop potential for economic gain. Today, those in the industry can identify and solve several issues they were unable to do previously such as identify when is the best time to plant crops and what the weather will be like. Because of technology opening a world of data, farmers can share information and track records from previous years which has meant that farming is now more sustainable and is helping to feed others. An example of this is Esoko, an organisation which has enabled farmers and their buyers in the region access to Open Data through mobile phone technology to both obtain and share information relevant to the markets to encourage fairer pricing based on shared feedback. Through utilising Open Data to collect this data on a national scale, their solution, TradeNet enabled farmers to create a self-sustainable business model combining data, farmers, customers, markets, dealers and phone companies on an open system, improving the livelihoods of hundreds and thousands of families. This further emphasizes the need to unite and establish cooperation between all key figures in the sector to help make a data-driven industry in which can connect and share innovations to help truly democratize knowledge and empowers Africa’s farmers. 

That being said, there is a second digital divide here – farmers, and particularly those operating under a low economy and scale, do not have equal means to access information and technology resources available to large scale farmers. This divide is more economic, further creating a wedge between the haves and the have nots, a vicious cycle that needs to be broken.     


The Third Digital Divide 

The final digital divide is often the most ignored and disregarded and that is gender. It is often said that most of the agricultural labour force in developing countries is made up of women. This is supported by the Food and Agriculture Organization (FAO), which identified that 70 and 90 percent of the agricultural labour force in many sub-Saharan African countries are women. However, the burden of labour for rural women far exceeds that of men and includes a higher proportion of unpaid household responsibilities related to preparing food and collecting fuel and water. Invariably women are over represented in unpaid, seasonal and part-time work, and the available evidence suggests that women are often paid less than men for the same work. This is especially acute in sub-Saharan Africa phenomenons in some sectors such as unskilled labour in the fruit, vegetable and cut-flower export sector. 

According to the International Telecommunication Union (ITU), it was estimated that by the end of 2013, 40 percent of the world's inhabitants were using the internet, double what it was little more than a decade ago. Yet progress has not reached everyone in the same way during this period. For instance, despite having the highest growth in internet penetration across the globe,  Africa remains the only continent whose digital gender gap has widened and according to ITU men are twice as likely to use the internet than women, discrepancy especially acute in Africa, where the gender gap soars to 45% in sub Saharan Africa.

Women make essential contributions to agriculture and rural enterprises across the developing world. Yet diversity in women’s roles and over-generalization often undermines policy relevance and planning, and hence implementing corrective equality measures. By giving women access to technology, businesses will be able to innovate in different ways and explore new opportunities whilst also reaping the rewards of economic development. 

Going forward, it is important that respective governments within Africa introduce the correct national policies required for an equitable, inclusive and performing economy. However, it must be emphasized that within these, that policies can only go so far. We need the right tools to support them and this means that technology will be a key driver in this.

What is clear, is that the digital divide will only widen if key figureheads do not look at other ways to address the issue sooner rather than later. Technology has opened many doors and empowered millions of people to drive their societies forward and Africa has been no exception to this. But more still needs to be done. No country can expect 100% performance if more than half its population is insufficiently equipped. Globally the world needs all its talent to bring our agri-food industry to the level it will need to feed everyone in this generation and the one to come. By giving everybody access to the information, the benefits will be limitless, and it is therefore vital that steps are made to build up the capacities and tools appropriate to their reality and to facilitate the growth of new leaders today and for the future. At GODAN, a global alliance of almost a thousand member organizations, governments, international and national organizations, private sector and academia is united by the common belief that working together, sharing data and its underlying knowledge makes a better, stronger, and in a better position to address the global food security challenges that bloom at the horizon of 2030.

For more information on business topics in the Middle East and Africa, please take a look at the latest edition of Business Chief MEA.

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Jun 14, 2021

5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly

Kate Birch
3 min
Heading up Europe’s first on-demand insurance platform for the gig economy, Janthana Kaenprakhamroy is winning awards and leading with diversity

Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.

Here, Business Chief talks to Janthana about her leadership style and skills. 

What do you do, in a nutshell?

I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.

How would you describe your leadership style?

I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.

What’s the best leadership advice you’ve received?

Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.

How do you see leadership changing in a COVID world?

I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.

They say ‘from every crisis comes opportunity’, what opportunities do you see?

The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless. 

What advice would you give to your younger self just starting out in the industry?

Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.


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