Sep 10, 2020

#LoveLocal: Facebook supports local SMBs in the MENA region

LoveLocal
Facebook
Digital Transformation
Georgia Wilson
3 min
#LoveLocal Facebook campaign logo
Facebook launches a new #LoveLocal campaign in the Middle East and North Africa (MENA) to support local SMBs...

In a recent announcement made by Facebook, the social networking company reports the launch of its new #LoveLocal campaign, supporting local small and medium businesses (SMBs) in the MENA region.

The campaign comes as part of the company’s efforts to support those hit hardest by the impact of COVID-19. #LoveLocal aims to support the digital transformation journey for SMBs and to grow their business. The campaign also identifies resources available for SMBs to drive economic recovery, as well as provide SMBs with a voice to generate consumer demand. 

Other support Facebook aims to provide include, access to the Middle East and North Africa SMB Training Hub. The hub has 40 free online webinars available for businesses in order to help them better understand digital tools. 

In an ongoing collaboration with the World Bank and Organisation for Economic Co-operation and Development (OECD), Facebook is conducting a ‘Future of Business Survey’, which monitors the impact of COVID-19.

“According to the report, in the MENA region, 70% of businesses reported reduced sales, with around 40% reducing their workforce in response to the pandemic,” commented Ramez Shehadi, Managing Director for Middle East & North Africa, Facebook. 

“Small businesses are the backbone of any economy and pillars of their local communities. In these challenging times, SMBs need support from community members across the region. Our #LoveLocal campaign is aimed at supporting local businesses and driving communities towards greater engagement with them in any effort to bring sustenance and growth for SMBs now, and on the road ahead.” he said.

While digital transofrmation isn't new to industries with many already digitalising prior to COVID-19, the pandemic has accelerated the adoption, which can be seen in Facebook’s survey. 

As a result the SMB Training Hub, will provide these growing digital businesses with access to Facebook’s business Resource Hub, which includes programs such as ‘How to grow your online store with social media’ or ‘Keys to a successful digital transformation.’

“It is now clear that a key way for SMBs to survive the pandemic is to pivot to digital in order to access a wider radius of consumers beyond their traditional physical reach. Entrepreneurs can register for free online courses to receive insights on Facebook’s services and tools that can help them get online, boost leads and grow online commercial engagement,” added Shehadi. 

“Our online resources and tools can help small business owners with tips, training and much more to learn, live and work more readily and effectively in the digital world,” concluded Shehadi.

To find out more about #LoveLocal, click here!

For more information on business topics in Europe, Middle East and Africa please take a look at the latest edition of Business Chief EMEA.

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Jun 11, 2021

G7 Summit guide: What it is and what leaders hope to achieve

G7
Sustainability
G7Summit
EU
3 min
Business Chief delves into what the G7 is and represents and what its 2021 summit hopes to achieve, in terms of sustainability and global trade

Unless you’ve had your head buried in the sand, you’ll have seen the term ‘G7’ plastered all over the Internet this week. We’re going to give you the skinny on exactly what the G7 is and what its purpose on this planet is ─ and whether it’s a good or a bad collaboration. 

 

Who are the G7?

The Group of Seven, or ‘G7’, may sound like a collective of pirate lords from a certain Disney smash-hit, but in reality, it’s a group of the world’s seven largest “advanced” economies ─ the powerhouses of the world, if you like. 

The merry band comprises:

  • Canada
  • France
  • Germany
  • Italy
  • Japan
  • The United Kingdom
  • The United States

Historically, Russia was a member of the then-called ‘G8’ but found itself excluded after their ever-so-slightly illegal takeover of Crimea back in 2014.

 

Since 1977, the European Union has also been involved in some capacity with the G7 Summit. The Union is not recognised as an official member, but gradually, as with all Europe-linked affairs, the Union has integrated itself into the conversation and is now included in all political discussions on the annual summit agenda. 

 

When was the ‘G’ formed?

Back in 1975, when the world was reeling from its very first oil shock and the subsequent financial fallout that came with it, the heads of state and government from six of the leading industrial countries had a face-to-face meeting at the Chateau de Rambouillet to discuss the global economy, its trajectory, and what they could do to address the economic turmoil that reared its ugly head throughout the 70s. 

 

Why does the G7 exist?

At this very first summit ─ the ‘G6’ summit ─, the leaders adopted a 15-point communiqué, the Declaration of Rambouillet, and agreed to continuously meet once a year moving forward to address the problems of the day, with a rotating Presidency. One year later, Canada was welcomed into the fold, and the ‘G6’ became seven and has remained so ever since ─ Russia’s inclusion and exclusion not counted. 

 

The group, as previously mentioned, was born in the looming shadow of a financial crisis, but its purpose is more significant than just economics. When leaders from the group meet, they discuss and exchange ideas on a broad range of issues, including injustice around the world, geopolitical matters, security, and sustainability. 

 

It’s worth noting that, while the G7 may be made up of mighty nations, the bloc is an informal one. So, although it is considered an important annual event, declarations made during the summit are not legally binding. That said, they are still very influential and worth taking note of because it indicates the ambitions and outlines the initiatives of these particularly prominent leading nations. 

 

Where is the 2021 G7 summit?

This year, the summit will be held in the United Kingdom deep in the southwest of England, with Prime Minister Boris Johnson hosting his contemporaries in the quaint Cornish resort of Carbis Bay near St Ives in Cornwall. 
 

What will be discussed this year? 

After almost two years of remote communication, this will be the first in-person G7 summit since the novel Coronavirus first took hold of the globe, and Britain wants “leaders to seize the opportunity to build back better from coronavirus, uniting to make the future fairer, greener, and more prosperous.”

 

The three-day summit, running from Friday to Sunday, will see the seven leaders discussing a whole host of shared challenges, ranging from the pandemic and vaccine development and distribution to the ongoing global fight against climate change through the implementation of sustainable norms and values. 

 

According to the UK government, the attendees will also be taking a look at “ensuring that people everywhere can benefit from open trade, technological change, and scientific discovery.” 

 

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