Daimler acquires CINTEO to accelerate business digitisation

By Johan De Mulder

Daimler AG has announced the full acquisition of CINTEO GmbH, a Germany-based digital services company.

The automotive giant aims to accelerate the digitisation of its marketing, sales and media operations with the purchase of the 100-worker-strong business.

In 2018, it aims to recruit for over 100 digital specialists, adding another office in the Portuguese captial Lisbon and growing to a team of around 300 experts in the field.

See also:


CINTEO, which already has offices in Stuttgart and Berlin, will be renamed Mercedez-Benz.io and will help Daimler adapt to a rapidly-changing car industry and meet growing customer expectations. 

"Mercedes-Benz.io provides an important basis for a rapid response to international customer requirements and the creation of a digital experience world for our customers," says Britta Seeger, member of the Daimler AG Board of Management for Mercedes‑Benz Cars Sales.

"To this end we systematically use agile teams of experts from Marketing & Sales, IT and Mercedes-Benz.io."

Share

Featured Articles

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Upskilling for the digital world isn’t complicated but it is urgent, argues Tom Moore, CEO of WithYouWithMe – a social impact tech firm founded by veterans

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East

Technology

Deloitte US Chief Purpose Officer on driving impact at scale

Leadership & Strategy