May 19, 2020

Telstra takes Europe expansion to next level, new hub to open in Paris

Digital Transformation
Telstra
Telstra Europe
Telstra Europe expansion
Johan De Mulder
2 min
Telstra takes Europe expansion to next level, new hub to open in Paris

Australian telco Telstra is further expanding its reach in Europe as part of its growth strategy.

The billion-dollar firm is to open a new office in Paris that will become its Continental Hub for Europe, tripling the number of staff working in the French capital.

New points of presence (PoPs) will also be activated in the city and in Frankfurt, Germany, widening the reach of its Telstra Programmable Network to bring integrated cloud and data centre connectivity to customers.

See also:


Telstra has made concerted efforts to increase its presence in Europe in recent years, last June acquiring UK-based technology services business Company85 and operating entities in France, Germany, the Netherlands and Sweden.

"As organisations in Europe look to digitally transform their businesses, whether it’s to capture opportunities in new markets, create new products and services or improve efficiency, they are increasingly seeking integrated solutions for their network, security and cloud infrastructure, as well as advice on implementation and management," said Tom Homer, Telstra’s Managing Director for EMEA.

"Our vision is to deliver an advanced network together with value-adding technology services such as consulting, security and collaboration solutions, so businesses in Europe can realise the full potential of cloud computing and meet the rapidly growing demand for data and applications."

Outside of Australia and Europe, Telstra owns licenses in Asia and the United States and offers access to more than 2,000 PoPs across the globe.

Share article

Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

Share article