Emirates Signs New Shirt Sponsorship Deal with AC Milan Until 2019
Middle East carrier Emirates has agreed a new five year sponsorship deal with and AC Milan, extending the airline’s presence on the club’s shirts until the 2019/2020 season.
During a press conference at the Club’s headquarters, Casa Milano, Sir Tim Clark, President Emirates Airline and Barbara Berlusconi, President AC Milan, unveiled the new agreement.
Clark said: “It’s a double celebration for Emirates today as we deepen our relationship with this great city, heralding two iconic moments, the renewal of our AC Milan sponsorship and introduction of our dedicated A380 service to Milan this evening.
“It is only fitting that we are re-signing with Italy’s most well-known football club, on the same day we land the world’s largest aircraft – our flagship A380 - in Milan.”
In addition to the Emirates brand appearing on the front of AC Milan’s playing and training kits, the new agreement also includes branding within San Siro Stadium, The Emirates Lounge - a dedicated in -stadia hospitality suite, sponsorship of the youth team as well as a number of marketing rights.
Berlusconi added: “This is an important day for AC Milan, the city of Milan, but also for Italy. An important international player such as Emirates decides, in fact, to invest with conviction in AC Milan and in Italy.
“We share many common values: quality, style, innovation, professionalism, and a winning spirit. Emirates, with its aircraft and infrastructure, connects the whole world. Also AC Milan, through the red-and-black passion, connects more than 370 million fans in all continents,”
Emirates first signed a sponsorship agreement with AC Milan in September 2007. The following year, the relationship was elevated to Top Institutional Sponsor. The prestigious shirt sponsor deal, spread over five years, first became visible in the 2010/2011 season.
As one of the most successful clubs in Europe, AC Milan is an integral part of Emirates’ sponsorship portfolio which extends across multiple sports and cultural events.
AC Milan will visit Dubai later this month to compete in a friendly match against Emirates sponsored Spanish club Real Madrid.
Emirates first began flights to Milan in April 2000. Since then the airline has increased its flight frequency to three daily, offering non-stop flights to both Dubai and New York from Milan Malpensa International Airport.
- Five Minutes With: Nick Cooke, Co-founder of The Goat AgencyLeadership & Strategy
- Emirates leading the charge towards sustainable aviationSustainability
- Deloitte Global Marketing Report highlights for UAE and KSALeadership & Strategy
- Deloitte reveals top four marketing trends for 2023Leadership & Strategy