May 19, 2020

Facebook Cards - business or pleasure?

African Business Review
MOO
business cards
facebook cards
Bizclik Editor
3 min
Facebook Cards - business or pleasure?

Facebook has taken a step to mix social networking and offline business networking – by making business cards from your timeline.

So-called Facebook Cards are made from a template using an individual’s Cover Photo and Profile information.

The social networking website partnered with company MOO Cards, which among other items, produce MiniCards - business cards the size of chewing gum sticks, to offer the cards.

Originally given away free to the first 200,000 users in early January – with the first 50,000 also receiving free delivery.

For those who don’t know, Facebook unveiled its Timeline feature, a total revamp of profile pages, at its September 2011 conference. Timeline allows users to make a visual history of everything you’ve ever done, even from when you were born, regenerating past Facebook content so it doesn’t just drop off your profile never to be seen again. You can even add past photos to fill your timeline in the ‘Way Back’ section.

The new profiles also include a map feature that lets you see which places you’ve been to through Facebook Places.

The cards are available to purchase on MOO’s website, with the minimum order at 50 cards and up to 200 maximum, It is possible for each Facebook Card to contain a different Cover Photo. Each card will show your name, company or college, where you live, your Facebook URL, phone number and e-mail address.

On the back of the card is space for you to add your own quotation or sentence about yourself. The first quote in your Favourite Quotations field will be automatically set, although it can be edited.

“MOO.com is very excited to announce this integration with Facebook to provide a revolutionary new customer experience that brings together Facebook Timeline with MOO’s high-quality printed products,” said MOO CEO and Founder Richard Moross in a press release.

Of course, any professional worth his or her salt will have a company business card. But is having a Facebook Card a worthy addition to your wallet or purse? Is it really necessary for someone you have just acquainted yourself with to know what your favourite quote is?

Depending on the sort of content on your Facebook Profile, it’s the age old adage of mixing business with pleasure. Personally, I’m not sure I would want to encourage people I meet in a professional capacity to add me on Facebook and trawl through my photos, see my friends’ posts to my wall and so on. On the other hand, I suppose it does show a different, more creative side to someone’s personality as opposed to a formal business card.

What would you prefer?

 

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Jun 16, 2021

SAS: Improving the British Army’s decision making with data

SAS
British Army
3 min
Roderick Crawford, VP and Country GM, explains the important role that SAS is playing in the British Army’s digital transformation

SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation. 

“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.

In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”

Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.

Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”

SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”

With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.

“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”

Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.

“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”

 

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