Top 20 companies with the biggest advertising budget

By Real GDPR

It might surprise you to know that the world’s most valuable brands generally do not spend the most money on advertising.

According to Forbes’s extensive survey of global brands, the world’s most valuable brand Apple spends under a quarter of what the likes of Pampers and Gillette spend on advertising.

Automotive and consumer packaged goods firms occupy five of the top six advertising spends, with luxury brand Louis Vuitton also among the heavy spenders.

The top 10 advertising budgets for 2016 are as follows:

  1. Pampers - $8.3bn (Ranked 50th most valuable brand)
  2. Gillette - $8.3bn (28th)
  3. L’Oreal - $8.2bn (34th)
  4. Chevrolet - $5.1bn (59th)
  5. Louis Vuitton - $4.4bn (19th)
  6. Ford - $4.3bn (35th)
  7. Coca-Cola - $4bn (4th)
  8. Amazon - $3.8bn (12th)
  9. Sony - $3.7bn (76th)
  10. AT&T - $3.6bn (13th)
  11. Lexus - $3.6bn (63rd)
  12. Toyota - $3.6bn (6th)
  13. Samsung - $3.3bn (11th)
  14. NIKE - $3.2bn (18th)
  15. Google - $3.2bn (2nd)
  16. American Express - $3.1bn (24th)
  17. T-Mobile - $2.9bn (93rd)
  18. Nissan - $2.8bn (70th)
  19. Verizon - $2.7bn (21st)
  20. Chase - $2.7bn (65th)

Apple does not appear in the top 20. Its $1.8bn spent on advertising makes it the 33rd biggest spending company, despite its brand value being more than double that of any other in the world. 

READ MORE: The 37 most valuable brands in the world

Follow @BizReviewEurope

Read the May 2016 issue of Business Review Europe magazine.

Share

Featured Articles

Age of the CISO – a new chapter for cyber security

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Exclusive: Making the UAE a global force in cybersecurity

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on plans to build the world’s most secure digital society for a safer society

UAE cyber leaders – back to basics to prepare for the future

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the future of cybersecurity

Top 10: Procurement & Supply Chain LIVE speaker highlights

Leadership & Strategy

10 apps to improve wellbeing on World Mental Health Day

Leadership & Strategy

Meet the COO: Brook Sims of MAC Diversity Recruiters

Leadership & Strategy