What extra benefits are Qatar Airways and Accor Hotels rolling out?
Accor Hotels (the world’s leading travel and lifestyle group) and Qatar Airways have joined forces to offer members of Le Club Accor Hotels and Qatar Airways Privilege Club a more generous travel experience.
Members of Qatar Airways’ loyalty programme (Privilege Club) can now convert their Qmiles into Le Club Accor Hotels points at the conversion rate of 4,500 Qmiles for 1,000 LCAH points. This will allow them to buy free nights and discounts on their next stay in over 3,400 hotels and will give them access to multiple rewards including Elite Experiences, Dream Stays, La Collection and e-boutique amongst others offered by the Le Club Accor Hotels loyalty programme.
There are over 30 million Le Club Accor Hotels loyalty programme members who have already collected over 2,000 points. These members can convert them into Qmiles and access a network of over 150 destinations.
Members log in to their Le Club Accor Hotels account either from a computer or directly via the Accor Hotels app, provide their Privilege Club membership number and choose how many points they would like to convert.
Similarly, Privilege Club members can convert their Qmiles to Le Club Accor Hotels points by logging in to their account and from the My Dashboard page, go onto the Redeem Qmiles tab. Members need to select Convert Qmiles from the Redemption with Partners section and complete the request form. Qmiles will be converted to LCAH points within 10 days.
Dr. Ian Di Tullio (Vice President, Customer Loyalty & Relationship Management at Qatar Airways) said: “Qatar Airways Privilege Club is delighted to further enhance the benefits offered to our members by partnering with Accor Hotels and Le Club Accor Hotels. This unique partnership will provide a rewarding travel experience to our members by offering them even more options to earn and redeem their Qmiles at some of the best hotels and resorts worldwide. This partnership illustrates the continued commitment of Privilege Club to listen to its members and make the programme more engaging to the increasingly discerning world traveller.”
Emanuel Baudart (Chief Customer Officer at Accor Hotels) commented: “Since its inception, the Le Club Accor Hotels loyalty program has focused on recognizing our guests and continuously enriching the services and experiences we offer them. That’s why today we are delighted to have this partnership with Qatar which reflects the dynamic momentum of our burgeoning program and allows us to supplement the already wide range of benefits and rewards we reserve for the Group’s loyal guests.”
SAS: Improving the British Army’s decision making with data
SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation.
“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.
In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”
Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.
Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”
SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”
With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.
“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”
Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.
“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”