Wonky fruit & veg proves a hit in Tesco, cucumbers and courgettes added
Tesco has launched a brand new range of low-priced ‘wonky’ cucumbers to help customers looking to save over the summer months. Courgettes will also be added to the range next week.
The cucumbers are priced at 35p per 100g and will form part of the Perfectly Imperfect range, which already includes parsnips, potatoes and strawberries.
Matt Simister, Commercial Director for Fresh Food and Commodities at Tesco said: “Providing great quality produce at low prices is clearly something our customers find really helpful, and we’re expecting our new Perfectly Imperfect cucumbers to prove just as popular as the rest of the range. We want to do everything we can to cut food waste, and we’ll continue to do more to help our suppliers and customers reduce the amount of food that is wasted from farm to fork.”
The Perfectly Imperfect range has proved extremely popular with Tesco customers, and since it was launched:
- Sales volumes of Perfectly Imperfect are ten times bigger now than they were when the range was introduced, thanks to increased customer awareness as well as a rapid expansion of the range;
- Sales of Perfectly Imperfect Apples have more than trebled; and
- Sales of Perfectly Imperfect Parsnips have more than doubled.
It is expected the Perfectly Imperfect range will be expanded to cover up to 10 different types of fruit and vegetables. From next week Perfectly Imperfect courgettes will also be on sale at Tesco stores.
Simister commented further in a blog post: "It’s a big help for our suppliers because it gives them the confidence that we can take much more of their crop, maximising the amount of fresh produce that we can sell in our stores to our customers at low prices. Perfectly Imperfect apples have increased the amount of crop we can take to 97%, while our Perfectly Imperfect strawberries mean we can take 95%.
"We’ve been amazed by just how popular the range has been with our customers. It’s been flying off the shelves - we launched with just parsnips and potatoes, but since then we’ve responded to our customer’s demands and grown the range to include strawberries and apples too.
"We’ve just launched Perfectly Imperfect cucumbers and we’ll be adding courgettes to the range from next week. We need to stay flexible and take volumes of the lines when supplies occur, which means our store distribution will vary from product to product and from week to week."
New Capgemini Engineering brand fuses digital and physical
With the aim of helping the world’s largest innovators to engineers the products and services of tomorrow, Capgemini has merged its tech and software capabilities with its engineering and R&D practice, the digtial and physical to form a 52,000-strong Capgemini Engineering brand. A move that builds on its acquisition a year ago of engineering giant Altran for over $3 billion.
R&D is the new battlefield
“Today’s leading organisations understand that Engineering and R&D is fast-moving and ever-evolving,” says Aiman Ezzat, CEO, Capgemini. “As a result, an end-to-end partnership with clients is need for developing, launching, managing and modernising breakthrough products.”
Enter Capgemini Engineering. A new brand that unites a unique set of strengths from across Group, bringing together the world-class engineering and R&D capabilities of Altran with Capgemini’s own digital manufacturing expertise.
According to William Roze, CEO of Capgemini Engineering, R&D is the “battlefield” and subsdquently “must be connected and data-driven to optimise innovation and accelerate development”. In answer to this, Capgemini Engineering will offer services to address this need and to “harness the power of data to foster innovation, create new customer experiences and deliver new sources of value".
Merging the expertise of the Group
With this new endeavour, Altran’s capabilities are brought to the fore, a year on from its acquisition, perfectly complementing “the Group’s already well-established portfolio of business offerings and supporting our leadership position in intelligent industry”, says Ezzat.
In fact, just in January 2021, leading global management and strategy consulting firm Zinnov ranked Capgemini as the top of its Leadership Zone for its global Engineering, Research and Development services, pinpointing how as a Group it boasts the largest global delivery network with a presence across all major engineering hubs.
With its 52,000 engineers and scientists and a presence in all major engineering hubs worldwide, the global business line’s services cover three key domains: product and systems engineering; digital and software engineering; and industrial operations.
This is the second time Capgemini has combined various practices to form an integrated powerhouse. Capgemini Invent – a strategy and business transformation consultancy was formed in 2018 by combining Capgemini’s consulting, digital and creative units.