Amarula to donate money from US sales to help save African elephants
Beginning yesterday, South African cream liqueur, Amarula, will donate US$1 for every bottle sold in the US to the non-profit organisation, WildlifeDIRECT.
The funds will support WildlifeDIRECT's on-the-ground conservation efforts to protect African elephants, and the promotion will continue through the end of 2017.
The US$1 donation per bottle component is one of many initiatives for the brand's new global campaign, "Don't Let Them Disappear," which is aimed to raise awareness around the plight of the African elephant.
Saramien Dekker, Amarula Global Brand Development Manager said: “Amarula shares a close relationship with the African elephant — it’s not just our icon; we have always had a special bond with these magnificent creatures as the marula tree and its fruit contribute enormously to the well-being of the elephant and the very existence of Amarula.”
The new campaign serves as a continuation of Amarula and WildlifeDIRECT's ongoing partnership to help save African elephants.
Amarula and WildlifeDIRECT debuted the "Don't Let Them Disappear" campaign on World Elephant Day, 12 August 2017, with an installation in NYC's Union Square titled, "The Disappearing Elephant."
The public was invited to witness a life-sized ice sculpture of an African elephant melt in the summer heat, symbolising the alarming rate at which the African elephant population is disappearing at the hands of poachers.
Ivory poaching has seen the numbers of African elephants dwindle to 400,000 with one elephant dying at the hands of poachers every 15 minutes.
There is a very real possibility that the elephant could disappear by 2030.
"We're honored to continue partnering with WildlifeDIRECT on this crucially important initiative," states JC Iglesias, Vice President of Marketing at Terlato Distell Artisan Spirits, which owns Amarula.
"African elephants could literally disappear from the wild during our lifetime. We hope our efforts will help spread global awareness on the poaching crisis and have a significant impact on WildlifeDIRECT's work to protect this keystone species."
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.