May 19, 2020

PwC: CEO confidence rises despite new risks and uncertainty

Polycarp Kazaresam
6 min
PwC: CEO confidence rises despite new risks and uncertainty

Worldwide, CEOs’ confidence levels for their growth prospects and outlook for the economy is back on the rise, amid new risks and uncertainty.

In PwC’s 20th annual survey of CEOs worldwide, 38 percent (up from 35 percent in 2016) are very confident about their company’s growth prospects in the next 12 months, while 29 percent (up from 27 percent) believe global economic growth will pick up in 2017.

Just over one-third (33 percent) of South African CEOs are very confident of their company’s own growth in the next 12 months, 4 points down on last year, and 5 points below this year’s global average (38 percent). Furthermore, only 19 percent expect global economic growth to improve in the next 12 months, 10 points below the global average.

Commenting on the survey results, Dion Shango, CEO of PwC Southern Africa, said: “Despite significant challenges in 2016, CEO confidence is on the rise – albeit slowly and still has some way to go from the levels that we saw back in 2007. Across the globe, there are signs of optimism despite mixed views on how the global economy will respond to the recent US presidential election result as well as the outcome of the UK Brexit vote.”

The global survey results, based on interviews with 1379 CEOs from 79 countries, were released at the World Economic Forum annual meeting in Davos yesterday. In South Africa, 36 CEOs from a broad spectrum of listed and privately-owned companies participated in our survey.

“It is positive to note that local CEOs expect to increase their headcount in the next 12 months. CEOs are promoting talent diversity and inclusiveness; they have implemented strategies to reflect the skills and employment structures needed for the future,” Shango commented.

PwC’s annual 20th Global CEO Survey explores what CEOs in 2017 think about three imperatives: a people and technology strategy that is fit for the digital age, preserving trust in a world of increasingly virtual interactions, and making globalisation work for everyone by engaging even more with society and collaborating to find solutions.

“The challenge to all three imperatives is leadership. How leaders engage with employees and stakeholders has never been more important. A company’s strategy must be built upon a long-term vision of growth, access, equality, innovation, and the human endeavour,” added Shango.

Where CEOs will look for growth
PwC’s first global survey (1997) showed emerging markets – including China and India as a sure bet for success. But the changeability of markets, exacerbated by current volatility, has caused CEOs to turn to a greater mix of countries. This year’s survey shows the US, Germany and the UK have become bigger priorities, while enthusiasm for investing in Brazil, India, Russia and Argentina has lessened from three years ago.

South African CEOs named China (36 percent), the UK (31 percent), the US (25 percent) and India (22 percent) as the most important countries for their organisation’s overall growth prospects.

New York (8 percent), Tokyo (8 percent) and London (19 percent) were also identified as the most important cities to an organisation’s overall growth prospects over the next 12 months.

While 91 percent of South African CEOs are very confident of their company growth over the next three years, their levels of concern about exchange rate volatility (92 percent), uncertain economic growth (92 percent), overregulation (89 percent), social instability (89 percent), and geopolitical uncertainty (83 percent) remain very high.

Of business threats, 89 percent (compared to 77 percent globally) of South African CEOs cited the availability of key skills, 69 percent (compared to 49 percent globally) cited volatile energy costs, 67 percent (compared to 61 percent globally) cited cyber threats, and 64 percent (compared to 70 percent globally) stated the speed of technological change as concerns.

Driving corporate growth
This year, 83 percent of South African CEOs (compared to 79 percent globally) plan to expand by way of organic growth in the next 12 months. Sixty-nine percent of local CEOs (compared to 62 percent globally) plan to implement a cost-reduction initiative. In addition, 61 percent of CEOs (compared to 48 percent globally) plan to enter into a new strategic alliance or joint venture, and 53 percent (compared to only 41 percent globally) propose a new M&A.

Technology and trust
CEOs say that technology is now inseparable from a business’ reputation, skills and recruitment, competition and growth.  Sixty-one percent of South African CEOs say technology has either completely reshaped or had a significant impact on competition in their industry. Furthermore, 75 percent say it will have a major impact in the next five years.

Twenty years ago, trust wasn’t high on the business agenda for CEOs. This year, 58 percent of CEOs globally worry that a lack of trust in business will harm their company’s growth, up from 37 percent in 2013. After several high-profile technology and security issues for big companies, CEOs identified cyber security, data privacy breaches and IT disruptions as the top three technology threats to stakeholder trust. More than half of South African CEOs (58 percent) cited risks from the use of social media, 53 percent cited breaches of data privacy and ethics, and 50 percent cited cyber security breaches as concerns.

Headcount and talent
Concern about skills has more than doubled in 20 years (from 31 percent concerned in 1998 to 77 percent in 2017) and human capital is a top three business priority, with diversity and inclusiveness and workforce mobility amongst the strategies being used to address future skill needs. Skills availability is a concern for over three quarters (77 percent) of business leaders, and is highest for CEOs in Africa (80 percent), and Asia Pacific (82 percent).

More than half of South African CEOs (58 percent) expect to increase their headcount in the next 12 months, with 14 percent planning to cut their workforce.

Impact of globalisation
More than half of CEOs (58 percent) globally think it has become harder to balance globalisation with rising trends in protectionism. For the past 20 years CEOs have largely been positive about the contribution of globalisation to the free movement of capital, goods and people. However, this year’s survey respondents are sceptical that it has mitigated climate change or helped create full and meaningful employment to close the gap between rich and poor.

72 percent of South African CEOs (compared to 62 percent globally) said globalisation had to a large extent helped with universal connectivity, and 44 percent (compared to 60 percent globally) said it had helped with improving the ease of moving capital, people, goods and information.

Shango concluded: “Looking forward, CEOs will require a different set of skills. The events of the past year have shown us just how interconnected the interests of shareholders and other stakeholders really are. Those businesses that articulate their purpose, anticipate risks and adhere to the value they profess will thrive. Businesses that ignore the power of the people will jeopardise the growth they seek.”

African Business Review’s January issue is now live.

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Jun 11, 2021

G7 Summit guide: What it is and what leaders hope to achieve

3 min
Business Chief delves into what the G7 is and represents and what its 2021 summit hopes to achieve, in terms of sustainability and global trade

Unless you’ve had your head buried in the sand, you’ll have seen the term ‘G7’ plastered all over the Internet this week. We’re going to give you the skinny on exactly what the G7 is and what its purpose on this planet is ─ and whether it’s a good or a bad collaboration. 


Who are the G7?

The Group of Seven, or ‘G7’, may sound like a collective of pirate lords from a certain Disney smash-hit, but in reality, it’s a group of the world’s seven largest “advanced” economies ─ the powerhouses of the world, if you like. 

The merry band comprises:

  • Canada
  • France
  • Germany
  • Italy
  • Japan
  • The United Kingdom
  • The United States

Historically, Russia was a member of the then-called ‘G8’ but found itself excluded after their ever-so-slightly illegal takeover of Crimea back in 2014.


Since 1977, the European Union has also been involved in some capacity with the G7 Summit. The Union is not recognised as an official member, but gradually, as with all Europe-linked affairs, the Union has integrated itself into the conversation and is now included in all political discussions on the annual summit agenda. 


When was the ‘G’ formed?

Back in 1975, when the world was reeling from its very first oil shock and the subsequent financial fallout that came with it, the heads of state and government from six of the leading industrial countries had a face-to-face meeting at the Chateau de Rambouillet to discuss the global economy, its trajectory, and what they could do to address the economic turmoil that reared its ugly head throughout the 70s. 


Why does the G7 exist?

At this very first summit ─ the ‘G6’ summit ─, the leaders adopted a 15-point communiqué, the Declaration of Rambouillet, and agreed to continuously meet once a year moving forward to address the problems of the day, with a rotating Presidency. One year later, Canada was welcomed into the fold, and the ‘G6’ became seven and has remained so ever since ─ Russia’s inclusion and exclusion not counted. 


The group, as previously mentioned, was born in the looming shadow of a financial crisis, but its purpose is more significant than just economics. When leaders from the group meet, they discuss and exchange ideas on a broad range of issues, including injustice around the world, geopolitical matters, security, and sustainability. 


It’s worth noting that, while the G7 may be made up of mighty nations, the bloc is an informal one. So, although it is considered an important annual event, declarations made during the summit are not legally binding. That said, they are still very influential and worth taking note of because it indicates the ambitions and outlines the initiatives of these particularly prominent leading nations. 


Where is the 2021 G7 summit?

This year, the summit will be held in the United Kingdom deep in the southwest of England, with Prime Minister Boris Johnson hosting his contemporaries in the quaint Cornish resort of Carbis Bay near St Ives in Cornwall. 

What will be discussed this year? 

After almost two years of remote communication, this will be the first in-person G7 summit since the novel Coronavirus first took hold of the globe, and Britain wants “leaders to seize the opportunity to build back better from coronavirus, uniting to make the future fairer, greener, and more prosperous.”


The three-day summit, running from Friday to Sunday, will see the seven leaders discussing a whole host of shared challenges, ranging from the pandemic and vaccine development and distribution to the ongoing global fight against climate change through the implementation of sustainable norms and values. 


According to the UK government, the attendees will also be taking a look at “ensuring that people everywhere can benefit from open trade, technological change, and scientific discovery.” 


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