The Business Revolution and the Tools that Changed the World
In 1973 James Burke, a British broadcaster and science historian, predicted the future.
In an interview with the Radio Times he spoke of the proliferation of computers in every factory, office and school, a culture of identity cards, CAD learning systems, huge personal data banks, and increasingly, especially among the younger generation, an inclination to share more and more personal information. And he wasn’t wrong.
In just the past 20 years we’ve witnessed a revolution in technology and communications. The way we communicate and consume, and the tools we use to do business have changed almost beyond recognition.
However, prior to mass migration to the World Wide Web – pre 1995 – the office wasn’t necessarily an all manual affair. Yes it was paper heavy – incredibly so, but there was cutting edge technology that at the time also played its part in revolutionising the work place.
Whilst today 144.8 billion emails are sent every day, before the internet and for time immemorial, paper mail was the primary mode of sending and sharing documents. In terms of getting the mail out and dealing with the charges associated, the franking machine revolutionised the process.
The very first machine – the Model A - was manufactured in 1920, by Pitney Bowes, eradicating the need for daily visits to the post office counter, adhesive stamps or the signature previously required on permissive franks.
Over the past century the machine has grown ever more sophisticated, using advances in technology to improve speed and performance. Today it’s a wholly digital affair and as the quantities of physical mail continue to climb, in line with increased online retail, it continues to play an integral part in any modern office.
Fax lives on
The fax machine hit the mainstream business environment in the 1970’s, with the Xerox Magnafax Telecopier – it was the first time that businesses were able to share entire documents, down a telephone line, with anyone anywhere in the world.
Today the concept of sharing documents has completely changed; we use email, file hosting services, or publish them on our websites. But whilst this has impacted on the role of the fax in the modern office, they are still common place, playing an important role in the delivery of highly sensitive material and signed documents that are recognised by law – electronic signatures are not.
And the technology has advanced to incorporate our use of the Internet – most companies have migrated away from independent machines, towards internet systems that are incorporated into our email accounts.
The telex machine, the precursor to the fax, had already allowed businesses to send messages around the world. It worked by typing a message into a machine – the Seimens T100 from the 1980’s rivalled an upright piano in terms of size – which would be received by another machine and printed out.
In terms of their impact on modern communications, they could be seen as the forerunner of the modern text message; for the era they were quick, efficient and allowed users to send messages on a global scale. Today they’ve all but disappeared from the modern office, being superseded by web and mobile based technologies.
Enter the photocopier
The photocopier also played a huge part in the changing techniques for communicating and sharing documents. Xerox introduced the first office copier in 1949, which paved the way for modern copy machines, replacing traditional duplicate machines and carbon copying – the source of reference for that CC field you see on your email every day.
Over the years they’ve developed with technology, incorporating colour copy in the late ‘60s / early ‘70s, moving from analogue to digital technology, and even today they’re a staple requirement in most offices. Perpetuating, some might say, our reluctance to adopt completely paper-less business practices.
As Burke predicted, today our offices are places where “the distant hum and chatter of the machines is as common place as bird song”.
The wide spread adoption of the Web by society at large and business specifically has radicalised the typical work space. We’re able to communicate instantly, at relatively low cost, with anyone anywhere in the world.
We share documents and information on digital platforms that can be accessed privately or publically, depending on our personal preference. We market our products on websites, social media networks and email.
Increasingly we’re adopting digital as our preferred platform for advertising. Video conferencing has reduced the need for face-to-face business meetings. And mobile technology has introduced the roaming office; tablets, 3 and 4G mobile phones and wireless internet allowing us to work anywhere, any time.
And the future? If we’re to believe James Burke, and I don’t see why we shouldn’t, then we’ll see the world change again, beyond all recognition.
He cites virtual reality and nanofabricators – a future embodiment of 3D printers – as technology that will liberate all people from government, business, poverty and environmental disaster, enabling us to create anything, at any time, for no cost.
Written by: Chinny Ogbuagu, writer for Pitney Bowes
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”