Emirates Group embarks on data-led transformation strategy

By mahlokoane percy ngwato

Emirates Group has unveiled its plans to undertake an enterprise-wide transformation initiative aimed at placing data at the heart of the organisation, re-inventing business processes using smart technology and underpinning decisions with real-time analytics.

The group consists of Emirates airlines and dnata, the air services provider. The new initiative is to transform Emirates and dnata into the leading customer-centric, technology enabled travel experience enterprises. This enterprise-wide transformation strategy will see benefits cascade every area of business from customer experience, to commercial, to several back-office functions.

RELATED: Emirates announces 27th consecutive year of profits

Sir Tim Clark, President of Emirates Airline said: “While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine the customer experience by developing a personal bond with individual customers at a scale which has never been achieved before in the history of the service industry,”

“For this to work, we need to drive cross functional change across the entire company and this latest transformation strategy will help lay the foundation we require. We’ll be boldly examining new technologies and ideas to identify the opportunities they represent for both incremental improvement and disruptive change in our business model. 

“Big data, predictive analytics, artificial intelligence, machine learning, robotics, crowd sourcing and collaboration are areas we’re considering to help us establish an architecture of continuous innovation and re-invention.”

RELATED: Emirates helps African customers stay connected

In order to deliver the transformation, the Emirates Group is establishing a centralised Enterprise Change Management team that will be headed by a senior executive with the mandate, resources and funding to drive this long term change.

Clark said: “The unique skills that we’re looking for to head this team and overall initiative will involve an extensive global search for the best candidates. We require someone with an extreme outcome and delivery orientation.

“This individual will be a proven leader with extensive experience in large scale enterprise transformations and be a true and passionate believer in the power of technology to shape business strategy.”

Emirates serves flies directly to 19 African countries including South Africa, Zambia, and Mauritius.

Stay Connected! Follow @AfricaBizReview and @MrNLon on Twitter. Like our Facebook Page.

Read the October Issue of African Business Review

Share

Featured Articles

Abu Dhabi Airports prepares for Terminal A opening

A decade in the making, Abu Dhabi International Airport welcomes 6,000 volunteers to test operational readiness of stunning new Terminal A building

Business Chief expands portfolio with new look and coverage

Business Chief Middle East & Africa launches with fresh new look and extended coverage of the region, with exclusive executive interviews and insights

How Octopus Energy grew to become an industry giant

Octopus Energy continues to grow after a deal was agreed to acquire Shell Energy in the UK and Germany, taking its customer base to almost seven million

Perkbox CEO: How to support employees through tough times

Human Capital

How Middle East is embracing the future of digital finance

Corporate Finance

UAE Lulu Group shifts business for global growth and IPO

Corporate Finance