India’s XOLO the Latest to Spot Smartphone Opportunities in the Middle East

By Bizclik Editor

Indian smartphone and tablet producer XOLO is planning to enter the Middle East market with a competitively-priced new range of products.

It is targeting the mid to premium end of the market and hopes to initially sell 150,000 of its six smartphones and three or four tablets, each priced in relation to its speed, space and camera capabilities. Prices range from AED 150 all the way up to AED 1,200.

According to Google’s My Mobile Planet, the region is home to the most rapidly growing smartphone markets, namely Saudi Arabia and the UAE. Despite this XOLO will not initially launch in Saudi Arabia, with primary focus on the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq to start with.

However, Saudi Arabia could be tapped into at the start of 2015.

This latest launch represents the potential still to be tapped in the Middle East, with mid and higher end products starting to emerge alongside the cheaper options.

XOLO’s top end product is a five-inch Android OS XOLO PLAY 8x-1100, boasting a 1.7Ghz Octa Core Processor, 2GB of RAM, 13MP rear camera, 5MP wide-angle front camera and a 450 GPU.

It is also looking to make a Windows smartphone with the help of Microsoft as part of its plan to become a billion dollar company. 

Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy