May 19, 2020

Mitra Innovation introduces its machine learning solutions to Amazon Web Services Marketplace

Amazon
Amazon Web Services
Mitra Innovation
Machine Learning
Bruno Reis
2 min
Mitra Innovation introduces its machine learning solutions to Amazon Web Services Marketplace

The London-based global technology company, Mitra Innovation, has launched its machine learning products on Amazon Web Services (AWS) Marketplace for Machine Learning.

The new-to-market solutions are being deployed on the marketplace, with the algorithms priced at £0.10 (US$0.13) per hour.

The company specialises in digital transformation, cloud enablement, and software development.

The products include a bitcoin indicator, which is designed to indicate future cryptocurrency rates through an algorithm that analyses historic performance and tracks the factors affecting price fluctuations.

A diabetes detector also features on the AWS Marketplace, which predicts the probability of a person having diabetes based on several parameters including age, BMI, glucose level, and blood pressure.

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The final solution adopted by Amazon is the abusive text content detector which aims to detect abusive content and offensive language within a given text. The product is designed to target organisations that can use the algorithm to analyse and control inappropriate comments and reviews.

“Mitra is delighted to be leveraging Amazon Web Services to develop its ML offering. Our ML models have been developed and created to allow for specific business predictions,” stated Ashok Suppiah, CEO of Mitra Innovation.

“Customers will be able configure these ML workflows to allow for smarter decision-making. The AWS Marketplace for Machine Learning can improve the adoption and monetisation of ML and we’re excited to be playing a part in making it easier for organisations to get access to the ML models that promise to transform the business world.”

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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