May 19, 2020

Top 10: Retail Brands in Europe

marketing
Top 10
Retail
Branding
Sergio Burns
5 min
Top 10: Retail Brands in Europe

Europe is home to some of the most prominent retail brands seen worldwide.

From supermarkets to pharmacists and fashion, the continent has a wealth of well-respected brands which consumers rely on for many essential day-to-day purchases.

Here we take a look at ten of best.

#10 Sephora

Sephora are a chain of cosmetics stores founded by Dominique Mandonnaud in Paris in 1970, and still headquartered in the French capital.  The parent company of Sephora is LMVH, who also own Luis Vuitton and Moët Hennessy. Sephora made their first foray into the United States in 1998 when the company opened a store in New York.  With revenue of around €2 billion (£1.6 bn, $2.6bn) their CEO is Christopher de Lapuente.

#9 Aldi

German discount supermarket chain Aldi has over 9,000 stores in 18 countries and a turnover in excess of €50 billion (£39.4bn, $63.4bn).  Founded by brothers Karl and Theo Albrecht in 1946 it remains privately owned.  Aldi (short for Albrecht Diskont) is organised and operated as two distinct entities with Aldi Nord headquartered in Essen and Aldi Süd in Mulheim an der Ruhr. CEO's are Marc Heußinger and Norbert Podschlapp.  Aldi Nord's biggest market outside of Germany is France with 680 stores.

#8 Boots

British pharmaceutical chain founded in 1849 by Nottingham-based farm worker turned herbal remedy expert John Boot.  After his father died in 1860, 10 year-old son Jesse Boot helped his widowed mother run the company.  After building up the business, Jesse Boot sold the firm to US giant United Drug Company in 1920. 

His son John Campbell Boot later headed the business after it was bought back from the Americans in 1933.  Boots have stores in the UK and the Republic of Ireland and employ 57,000 people.  Led by managing director Simon Roberts, the company is headquartered in Nottingham and has a market capitalisation of €321.5 million (£251.64m, $402.5m)

#7 Auchan

French retail group Auchan is headquartered in Croix (close to Lille).  Founded in 1961 when Gérard Mulliez opened a self-service shop in Roubaix the company now has over 630 hypermarkets and 2400 supermarkets globally.  The organisation has a presence in Italy, India, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, China, Taiwan and Romania and employs 269,000 people. Auchan generated €26 billion ($20.3bn, €32.5bn) revenue in the first six months of 2014.

#6 Marks and Spencer

Founded in Leeds by Michael Marks, a Belarussian Jewish immigrant, and Thomas Spencer in 1884, M and S are now headquartered in London and employ 85,000 people.  Marks originally owned a penny bazaar on Kirkgate Market, Leeds, and invited Tom Spencer to come into business with him when he obtained a permanent spot in the city's covered market.  With revenue of £10.03 billion, Marc Bolland is the CEO.

#5 Tesco

Jack Cohen, the son of Polish immigrants, founded the company in 1919 when he started to sell groceries from a market stall at Well Street Market, Hackney, London. The Tesco brand was born in 1924 when Cohen bought a shipment of tea from Thomas Edward Stockwell (the 'Tes' of Tesco from Stockwell's initials, while Cohen took the first two letters of his name to form 'Tesco'.). 

The company now has 6,784 stores (2014) in 12 countries and employs 594,784 (2013). Headquartered in Cheshunt, Hertfordshire, Dave Lewis is the CEO and is set to embark on a major effort to regain customer trust after a series of crises this year. This said, the company remains the UK's largest retailer. 

#4 Carrefour

French multinational retailer Carrefour is headquartered in Boulogne Billancourt, Paris.  It is the fourth largest retail organisation in the world, after Wal-Mart, Tesco and Costco.  Famous for its hypermarkets, it had over 1450 in 2011.  The CEO is Georges Plassat, the company generates around €80 billion (£62.5bn, $100bn) in revenue, employs 364,969 and has 10,102 locations in 39 nations..

#3 Zara

Amancio Ortega and Rosalía Mera opened the first Zara shop in La Coruna, Galicia, Spain in 1975.  Originally, they wanted to name the store 'Zorba', after the movie Zorba The Greek, but there was already a bar in town with the same name.  So Ortega and Mera instead decided on Zara, now headquartered in Arteixo.  Inditex are the parent company and there are now over 2000 Zara stores in 88 nations.  France with 129 stores is the largest presence outside of Spain (450 shops).  Óscar Pérez Marcote is director general of the chain.  Zara were number 52 on Forbes' world's most valuable brands.

#2 IKEA  

IKEA is the world's largest furniture retailer.  Founded by Ingvar Kamprad in Almhult, Sweden in 1943, the company is now headquartered in Lieden, Netherlands.  Originally a mail order business, the firm started selling furniture in 1948.  Peter Agnefjall is the Chairman and CEO of the self-assembly furniture giant which generates around €28.5 billion (£22.3bn, $35.6bn) per annum.  The company employs 139,000 people and Germany, with 44 stores is IKEA's biggest market.

#1 H&M

H&M Hennes and Mauritz AB are a Swedish multi-national clothing company headquartered in Stockholm.  Producing clothing and accessories H&M are now the biggest retail company in Europe employing 116,000 workers.  Founded by Erling Persson in Vasteras, Sweden in 1947, then known as 'Hennes' (which means 'for her') as a women's clothing retailer. 

In 1968, Persson acquired men's hunting clothes company Mauritz Widforss which led to H&M trading as a unisex brand.  The company generates revenue of around €16 billion (£12bn, $19bn) while the H&M CEO and president is Karl-Johan Persson. On Forbes' world's most valuable brands the company was listed at number 30.

READ MORE: Top 10 Powerful Brands in Europe

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Apr 27, 2021

New Capgemini Engineering brand fuses digital and physical

capgemini
CapgeminiEngineering
R&D
DigitalTransformation
Kate Birch
2 min
New consultancy brand Capgemini Engineering fuses Altran’s engineering/R&D services and Capgemini’s digital manufacturing expertise to aid innovation
New consultancy brand Capgemini Engineering fuses Altran’s engineering/R&D services and Capgemini’s digital manufacturing expertise to aid innovatio...

With the aim of helping the world’s largest innovators to engineers the products and services of tomorrow, Capgemini has merged its tech and software capabilities with its engineering and R&D practice, the digtial and physical to form a 52,000-strong Capgemini Engineering brand. A move that builds on its acquisition a year ago of engineering giant Altran for over $3 billion.

R&D is the new battlefield

“Today’s leading organisations understand that Engineering and R&D is fast-moving and ever-evolving,” says Aiman Ezzat, CEO, Capgemini. “As a result, an end-to-end partnership with clients is need for developing, launching, managing and modernising breakthrough products.”

Enter Capgemini Engineering. A new brand that unites a unique set of strengths from across Group, bringing together the world-class engineering and R&D capabilities of Altran with Capgemini’s own digital manufacturing expertise. 

According to William Roze, CEO of Capgemini Engineering, R&D is the “battlefield” and subsdquently “must be connected and data-driven to optimise innovation and accelerate development”. In answer to this, Capgemini Engineering will offer services to address this need and to “harness the power of data to foster innovation, create new customer experiences and deliver new sources of value".

Merging the expertise of the Group

With this new endeavour, Altran’s capabilities are brought to the fore, a year on from its acquisition, perfectly complementing “the Group’s already well-established portfolio of business offerings and supporting our leadership position in intelligent industry”, says Ezzat. 

In fact, just in January 2021, leading global management and strategy consulting firm Zinnov ranked Capgemini as the top of its Leadership Zone for its global Engineering, Research and Development services, pinpointing how as a Group it boasts the largest global delivery network with a presence across all major engineering hubs. 

With its 52,000 engineers and scientists and a presence in all major engineering hubs worldwide, the global business line’s services cover three key domains: product and systems engineering; digital and software engineering; and industrial operations.

This is the second time Capgemini has combined various practices to form an integrated powerhouse. Capgemini Invent – a strategy and business transformation consultancy was formed in 2018 by combining Capgemini’s consulting, digital and creative units.

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