Hilton among top hoteliers seeing prospects in Africa

By Bizclik Editor

A number of top hotels are looking to expand into Africa where an increase in trade with other nations and an emergent middle class is fueling demand.

Hilton Worldwide, Marriot International and Starwood Hotels and Resorts Worldwide have all turned their attention to the continent, which is now seeing the highest level of hotel development in the world.

Growth in the European and US markets has slowed significantly and investors and operators in the sector are capitalising on a rise in travel and subsequent demand for accommodation among a middle class larger than the entire population of Russia.

American hotelier Marriott has plans to increase the number of hotel rooms it owns in Africa by 55 percent.

Starwood is finding the revenue available per room in Africa higher than any other world region. 

Hilton appears to have the biggest plans for the continent with the highest number of rooms planned with more than 6,000 at 23 hotels.

Rudi Jagersbacher, Hilton’s Africa and the Middle East President, has hinted that Hilton plans to one day have a hotel in every major city in Africa.

Chinese business travellers make up a significant amount of the footfall as rising exports of oil and minerals from such countries as Nigeria and Angola increase international demand for lodging.

Tourists arriving in South Africa rose by 10 percent to a record 9.19 million in 2012, driven partly by this increase in visitors from Asia.

There has also been a rise in the number of leisure travellers from abroad to East and Southern Africa, boosting demand for hotel rooms.

Income from tourism in Rwanda, for example, could reach $440 million next year, from a projected $317 million this year.

To read the latest edition of African Business Review click here 

Share

Featured Articles

Middle East GDP hike of 57% if more women join workforce

By tapping into the potential of next-generation female workers, the MENA region could unlock new economic opportunities, up to US$2 trillion, reports PwC

Dialight supplies LED solutions for industrial safety

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Tech, AI, cloud, cyber speakers at TECH LIVE LONDON

TECH LIVE LONDON events sees technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force among the inspirational speakers

Cyber LIVE adds Vodafone head of cyber Kawalec to line-up

Leadership & Strategy

Musk’s multibillion hostile Twitter takeover – the timeline

Leadership & Strategy

Sustainable moves businesses can make to win customers, IBM

Sustainability