May 19, 2020

Sidel To Install PET Line for Coca-Cola in Senegal

Societe Industrielle Agro-Alimentaire (SIAGRO)
Minute Maid
Kgothatso Kage Kgiba
3 min
Sidel To Install PET Line for Coca-Cola in Senegal

Sidel, a global provider of liquid packaging solutions, has been selected to install a complete PET line for Coca-Cola’s famous Minute Maid brand as well as carbonated water in Senegal.

The contract has been awarded by Societe Industrielle Agro-Alimentaire (SIAGRO), Coca-Cola’s co-packing partner, and will be the third line it has installed at its plant since the two companies started their collaboration in 2000.

The new line will become commercially operative by October 2014 and will have the bottling capacity of 12,000 bottles an hour from 0.33L bottles and 10,800 bottlers per hours from 1L bottles to produce the Minute Maid juice.

Mohamed Fares, Owner and President of SIAGRO Group, said: “Our history of collaboration with Sidel dates back to the early days of our  foundation, when we started our  beverage business with a small line in  2000. Since then, we have built a solid partnership based on trust, reliability and loyalty.”

The complete PET line includes Sidel's proven packaging technologies, a similar solution that SIAGRO already had in the past for still water bottling in PET.

The SBO6 Universal 2eco blower is equipped with the optimized oven-configuration of the Ecoven, decreasing the number of lamps per module as well as the number of heating modules, leading up to a 43 percent reduction in the use of electricity.

The Eurostar MS filler enables filling under filtered pressurized air flow and cleaning station for the outside of the machine.

Alexandre Alcantra, General Manager of Kirene, SIAGRO's leading mineral water brand, said: “In our business, high quality is the key to succeed and expand locally and regionally.

“With Sidel's technology and innovative solutions, we have managed to secure for ourselves a leading position in the local market and implement best practices for successful regional expansion.

Olivier Fraisse, Regional Commercial Director for Sidel in Africa, said: “Since its early days of inception, Siagro has been giving high significance to the aftersales services, which they have learned in our 14 years of working together is something they can fully depend on.

“Over the past few years, we have made rapid progress towards expanding our presence in Africa and today we are proud to be at even closer proximity to our customers.”

Launched in 2000, SIAGRO is the leading manufacturer of mineral water in Senegal under the "KIRENE" brand which holds over 70 percent market share.

 The company also produces nectar juice under the PRESSEA brand and UHT milk under the CANDIA brand. Minute Maid is the latest addition to SIAGRO's chain of brands and the first collaboration with The Coca-Cola Company. 

Alcantra concluded: “The project highlights the importance of the beverage and agribusiness sector which employs mainly local resources, and has a strong impact on micro, small and medium-sized enterprises.

“Senegal's beverage industry is witnessing a steady two-digit growth, with still water market growing at 15 percent per annum, juice market at 30 percent and UHT milk market at 25 percent per annum.”


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Jun 14, 2021

5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly

Kate Birch
3 min
Heading up Europe’s first on-demand insurance platform for the gig economy, Janthana Kaenprakhamroy is winning awards and leading with diversity

Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.

Here, Business Chief talks to Janthana about her leadership style and skills. 

What do you do, in a nutshell?

I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.

How would you describe your leadership style?

I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.

What’s the best leadership advice you’ve received?

Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.

How do you see leadership changing in a COVID world?

I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.

They say ‘from every crisis comes opportunity’, what opportunities do you see?

The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless. 

What advice would you give to your younger self just starting out in the industry?

Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.


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